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On Dancer! On Prancer! On Radio!

There are a dozen reasons why someone might spend time at a hotel over Christmas… let’s make sure yours is the name they think of first.

Our listeners love a party: 34% went to a Christmas do last year, and 32% were the ones to organise it*. As one of the busiest times of the year, you’ll have experienced first-hand how quickly events spaces start to book up – it comes as no surprise, then, that a third of our listeners will start planning for Christmas from September**.

Enquire today for a no-obligation call with a member of our team to find out how we can help.

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How we can help your business find the right potential customers

We know that 28% of our listeners bought vouchers as gifts last year

And 30% went on a Christmassy day or evening out**. Getting your message on air from the moment people begin to think about the festive period gives you the best chance of embedding your name in listeners’ minds.

But not everyone is quite so organised – continuing your campaign into the festive season will account for any last-minute bookings or gift-buying, while also advertising during a prime time for radio. Throughout Christmas, 19% of people listen to us more, and 44% of listeners will look for more information after hearing an advert***. We can help you stand out against your competitors, crafting a unique and considered festive campaign that will grab people’s attention from the very beginning.

Advertising on the radio is a great choice for your business

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Radio advertising is relevant

Adverts on the radio talk to the right people at the right time & place with targeted messages.

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Radio advertising is targeted

Radio is the number 1 platform for targeting and number 1 platform for cost per thousand audience.

Internet

Radio advertising drives response

Radio has always been a strong “call-to-action” medium, and this is even more true in a world where consumers access brands via the internet.

*Source: BAUER UK LISTENER CLUB SEPTEMBER 2023 SURVEY. SAMPLE 4,085. ** SOURCE: TGI Radio+ P/E FEB 24 – HITS BRAND  MONTHLY LISTENERS *** Source: Bauer Insiders Insights Christmas 2023.