Brand exposure
Your involvement is amplified across radio, social and outdoor, putting your business in front of a large local audience during the busiest season of the year.
CASH FOR KIDS | MISSION CHRISTMAS 2026
More than a donation. A partnership that works for your business too.
As the festive season approaches, you have the chance to make a life-changing impact while boosting your brand. Mission Christmas, the UK’s largest Christmas toy appeal from Bauer Media’s charity Cash for Kids, is dedicated to ensuring no child wakes up without a gift on Christmas morning.
Now, we’re asking businesses to join us for Mission Christmas 2026 and help make this year even bigger.
Why partner instead of just donating?
A partnership works for months.
Simply donating is good for a charity, but it does little for your business. When you partner with Mission Christmas, your support is seen and heard across the region, giving your brand exposure, staff engagement and genuine local recognition.
It also answers a growing expectation. 76% of the UK public believe businesses should speak out and act on social issues. Partnering with Mission Christmas lets you meet that expectation in a way people can actually see.
Source: SEC Newgate 2025 UK Impact Monitor
Staff engagement
A cause your whole team can rally behind. Mission Christmas gives your people something meaningful to get involved in, building pride, morale and a shared sense of purpose.
Local reputation
Visible, credible support for your community. Being seen to help local families creates the kind of goodwill and trust that money alone cannot buy.
Amplifying your impact
How your support works
Bauer Media gives Cash for Kids a baseline media mix to support Mission Christmas. Your support builds on top of that foundation, taking the Mission Christmas closer to reaching every child who needs it. In other words, your business does not just add to the total, but amplifies the impact.
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Bauer Media Baseline
Across the three branches of Bauer Media in the UK or Audio, Publishing and Outdoor, we kick things off for Cash For Kids that gets Mission Christmas noticed.
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Your Package
Your support bridges the gap, helping us to reach more supporters and families to bring even more gift donations.
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The Result? More Reach
Beyond helping to drive more donations, your business builds staff pride, local trust and reputation for doing the right thing.
More than fundraising
Built to support your
CSR strategy
Mission Christmas turns your CSR commitment into a concrete, local story. Rather than an abstract line in a report, it gives you a clear, tangible cause that people in your community recognise and value. And because every penny raised stays local, your support directly benefits children in the community where your business operates.
Supports your community and social pillars
A locally rooted cause that aligns directly with your
community-focused CSR objectives.
Engages your people directly
Fundraising, volunteering at gift distribution centres and gift
collection give your teams a hands-on way to take part.
Delivers ready-proof points
Reach figures, gifts donated and families helped give you
meaningful and measurable results to report against.
Strengthens your local license to operate
Visible support for a trusted regional cause builds the goodwill
that underpins long-term reputation.
2025 IMPACT
Mission Christmas 2025 Highlights
Mission Christmas 2025 was one of the biggest Christmas appeals
we have ever run, showing exactly what can be achieved when
businesses, listeners and communities come together.
£16.9m
in gifts and cash donations, 10% more than the previous year
318,767
children supported across the UK, more than ever before
1,600+
gift drop-off points and 19 Mission Christmas HQs nationwide
5,000+
volunteers gave their time to help gifts reach families in time for Christmas
Nationwide
support from ambassadors Ant & Dec, plus Sir Andy Murray
From national retailers providing drop-off points to community
fundraising events and celebrity-led campaigns, Mission Christmas
2025 met record demand and proved that no child needs to wake up
without a gift on Christmas morning.
When your business partners with Mission Christmas,
you become part of that story.
Partner testimonials
Trusted by businesses like yours
Hear what our partners say about working with Cash for Kids.
“
The Cash for Kids team are so passionate about what they do and make the collaboration really easy. Customers love it and it creates a real positive impact in stores, with colleagues really enjoying getting involved.
“
It’s a friendship as well as a partnership. B&M and
Cash for Kids are so perfectly well-suited, well-fitted,
as we always say, symbiotic.
“
It’s not just the people out in the community that need
support, some of our own staff were impacted. The ability
to reach the people that we may not realise need help is
fantastic and the charity is vital at enabling us to do this.
“
The work done by Cash for Kids is amazing and the team are amazing.