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Reach 82,000 weekly listeners
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MFR connects your brand with adults across the Highlands and Moray through trusted presenters, habitual listening, and local reach through airtime and digital audio.
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1.3m+
listeners across Scotland each week
35-54
adults
82,000
engaged weekly listeners
Why Advertise On MFR
Because the Highlands and Moray are unlike anywhere else. Independent, warm, tight-knit and fiercely proud of their communities, this is a region where local really means something. MFR has been at the heart of the Highlands and Moray for decades, and its listeners wouldn't have it any other way.
THE CASE FOR MFR
The Numbers That Make Us Impossible to Ignore
The Highlands' station
MFR doesn’t just serve Inverness. It’s woven into the fabric of life right across the Highlands and Moray, from the city out to Elgin, Buckie, Wick, Thurso and beyond. From breakfast to drive, from weekdays to weekends, MFR is the soundtrack to life in the Highlands. That deep local identity is built on decades of understanding what the region wants and consistently delivering it.
Presenters the Highlands love
Wake up with Boogie and Arlene on the MFR Breakfast Show, familiar, trusted voices that feel right at home across the Highlands and Moray. MFR presenters bring the warmth, wit and local knowledge that Highland listeners expect from their station, talking to them about the things that matter across the region and in their lives. That closeness and authenticity is the engine of MFR’s enduring popularity, and it is exactly what makes brand messages on this station land so effectively. When MFR talks, the Highlands listen.
The music the Highlands love
MFR plays the biggest contemporary hits alongside the tracks Highland and Moray listeners know and love, a playlist that keeps the station feeling current, energetic and always in tune with its audience. That consistent feel-good energy creates the perfect environment for your brand to be heard, remembered and acted on.
Built for Highland businesses
With 82,000 listeners every week, MFR offers local advertising at a scale few stations in the region can match. Whether you are a local Inverness business or a national brand with ambitions in the Highlands and Moray, this is one of the most powerful single buys available in the market.
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Faster Turnaround
From brief to live in days, not weeks. In-house creative included.
Bespoke Campaigns
Our expert team tailors creative and campaign support to meet the needs of each campaign.
Transparent Pricing
Clear packages at every budget level. No hidden fees or lock-ins.
YOUR CUSTOMERS
They're Already Listening
MFR reaches 82,000 listeners every week across the Highlands, Moray and into Aberdeenshire, making it the leading local commercial radio station for the region. That scale, combined with the deep local loyalty that defines everything MFR does, creates an advertising environment with genuine reach and the trust of a true community station.
Source: RAJAR Q2 2026
MFR Audience: Who’s Listening?
Sociable, settled and deeply connected to their community and their region. They are working, spending and living their lives to the soundtrack of MFR, and they trust the station to reflect who they are. That trust extends directly to the brands they hear every day.
Age & Scale
The Highlands and Moray’s most commercially valuable audience. MFR reaches 82,000 listeners every week, centred on the established 35–54 adult consumers with the spending power, family responsibilities and settled buying habits that make them the region’s most valuable customers.
Mindset
Proud, loyal and community-driven. Highland audiences are famously loyal to the brands and institutions that feel genuinely local. MFR is one of them. Advertising here puts your brand inside that circle of trust.
Listening Habits
Daily, habitual and passionately local. MFR is part of the daily routine for tens of thousands of Highland and Moray adults. That habitual listening builds the consistent exposure and recognition that turns advertising spend into real results.
Trust
Decades of genuine local credibility. MFR has been the Highlands’ station since 1982. That depth of history and loyalty creates an audience relationship that no newer, national brand can replicate.
Local Campaign
Your area. Your Customers. Your Message.
Reach MFR listeners across the Highlands and Moray with campaigns built around your business. Local radio advertising at its most powerful, in one of the UK's most distinctive and loyal regions.
National Campaign
One buy. The Highlands and Moray. 82,000 listeners.
Reach MFR's full weekly audience and put your brand at the heart of one of the UK's most loyal local radio markets.
Sponsorship
Your brand, tied to the music they love.
Align with a show, a segment or a moment MFR listeners tune in for every day. In a region as proud and connected as the Highlands, sponsorship on MFR builds brand associations that run genuinely deep.