No Agency Markup
Book directly with Bauer Media and keep what you'd pay a middleman.
Reach 3.4 million engaged listeners
Book direct. No agency fees. No middleman.
Magic Radio connects your brand with adults 35-59 across the UK through warm, trusted presenters, feel-good music and a premium listening environment through airtime and digital audio.
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20.6m
listeners across Bauer Media
35-54
adults
3.4m
engaged listeners weekly
Why Advertise On Magic Radio?
Because Magic doesn't just fill the background. It lifts the mood. It's the station people choose when they want to feel good, and that feel-good state is exactly where your brand wants to be.
THE CASE FOR MAGIC RADIO
The Numbers That Make Us Impossible to Ignore
The home of Glowtime
Magic’s brand identity isn’t just a tagline. It’s a feeling. Warm, upbeat and inclusive, Magic is the station where everyone is welcome and every song is one worth singing along to. Listeners don’t stumble across Magic. They choose it, deliberately, because of how it makes them feel. That emotional state is rare. And it’s incredibly powerful for advertisers.
Presenters who feel like friends
Magic’s presenters match the station perfectly. Warm, authentic and never trying too hard, they talk to listeners like real people. No gimmicks, no shouting, just genuine warmth from voices that feel familiar and trustworthy. When they speak about a brand, it lands.
The best variety from the 80s to now
Magic sits in a space no other station quite occupies. The 80s and 90s hits people genuinely love, mixed with the contemporary tracks they’re discovering today. It’s a playlist built to make people sing out loud, the kind of music tied to real memories, real moments and real emotion. That’s the environment your brand gets to live in.
Built for local businesses. Ready for national ones.
Whether you’re targeting a specific town or city or looking to reach millions across the UK, Magic delivers the scale and the warmth to make your message work. Campaigns built around your goals, your area and your customers, without ever losing that Magic feel.
Why Book Direct?
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Faster Turnaround
From brief to live in days, not weeks. In-house creative included.
In-house Campaign Management
Our team handles production, targeting and reporting end to end.
Transparent Pricing
Clear packages at every budget level. No hidden fees or lock-ins.
YOUR CUSTOMERS
They're Already Listening
Magic Radio reaches people in the moments they’ve chosen to enjoy. Not stressed, not distracted, just tuned in and open. The Magic network reaches 3.4 million adults every week, across a station they genuinely love coming back to, day after day.
Magic Musicals is having its biggest quarter ever. 303,000 listeners are tuning in, racking up an extraordinary 1.7 million listening hours. For advertisers, that’s a highly engaged, passion-led audience in a uniquely immersive environment, one that’s growing fast.
Sources: RAJAR Q1 2026
Magic Radio Audience: Who’s Listening?
Confident, sociable and at the height of their spending power. They're planning holidays, upgrading their homes, treating themselves and the people they love. They're brand aware, financially stable and actively making purchasing decisions. And they trust Magic to set the tone for their day.
Age & Scale
Aged 35-54, commercially primed. Magic Radio’s audience sits in one of the UK’s most valuable demographic sweet spots, ABC1 adults with disposable income, decision-making authority and a genuine loyalty to the station they love. The Magic network reaches 3.4 million adults every week.
Mindset
Optimistic, experience-led and brand loyal. These are people who choose quality, value great experiences and are open to brands that speak to them with warmth and confidence.
Listening Habits
Intentional and habitual. Magic Radio listeners choose to be there. That active choice, made daily, means your message reaches people in a genuinely receptive, positive frame of mind, again and again.
Trust
Built on feel-good familiarity. Magic Radio has spent decades earning its place in listeners’ routines. That loyalty runs deep, and it extends to the brands they hear on the station every day.
Local Campaign
Your area. Your Customers. Your Message.
Put your brand in front of Magic listeners in your region. Whether you're a local business or a regional service, we build campaigns that fit your area, your budget and your goals.
National Campaign
One buy. The whole network. 3.4 million listeners.
Reach Magic's full national audience and connect your brand with one of the UK's most loyal and commercially engaged radio audiences.
Sponsorship
Your brand, tied to content they love.
From breakfast to Magic Musicals, align your business with the shows and moments your customers tune in for every day. In a station built on emotional connection, sponsorship goes far beyond a standard ad spot.