Fleur East. Will Best. James Barr.
Three voices. One unforgettable morning show. And now, they’re taking over the UK – together.

The new Hits Radio Breakfast Show has officially launched nationwide on FM, marking a huge moment for the brand – and for local businesses looking to reach listeners in a powerful, personal way.

This isn’t just another radio show. It’s Bauer Media’s biggest ever investment in a breakfast programme, and it’s already delivering high energy, real emotion, and record-breaking engagement. Whether you’re promoting your business in Manchester or Milton Keynes, Newcastle or Norwich, this is your opportunity to align with the biggest new thing in UK radio.

Watch the Behind-the-Scenes Video
Want the inside scoop on the new show? Our exclusive video takes you behind the mic with Fleur, Will, and James as they reflect on their first few weeks, from hilarious on-air moments and TV ad chaos to billboard sightings and celebrity interviews. You’ll see exactly why this team is so special – and why listeners are falling in love with them.

We Will Champion Breakfast

Breakfast is the most important meal of the day – and the most important slot in radio. That’s why our creative and media investment has been built around one key principle: We Will Champion Breakfast.

Listeners are waking up with Fleur, Will and James across the country, thanks to a national FM rollout supported by:

• A disruptive TV ad campaign
• Eye-catching billboards and outdoor media
• Record-breaking listener engagement
• Back-to-back A-list interviews with stars like Gerard Butler, Will Smith, and Sydney Sweeney

And for local advertisers, it means more ears, more impact, and more opportunity than ever before.

Turn It Up – With Real Personality

Building on the success of our Turn It Up creative platform, the show blends high-energy fun with unfiltered personality – exactly what audiences crave during the morning rush.

Our trio’s on-air chemistry is authentic and relatable. Fleur brings superstar presence. Will adds sharp, witty charm. And James delivers comedy and realness in equal measure. Together, they’re not just broadcasting – they’re bonding with listeners, creating a nationwide conversation that feels like a giant group chat.

As Fleur says in the video:
“It’s like the biggest WhatsApp group I’ve ever been in!”

The show also highlights what we do best: playing the biggest hits and the biggest throwbacks. Music is at the heart of the Hits Radio proposition – and listeners love us for it.

Keep It REAL – What This Means for Advertisers

This new show is designed to showcase the realness of our talent – and the real value of radio.

For local businesses, this means:

• Trusted context: Ads running alongside loved presenters in a warm, safe environment
• Emotional connection: Morning radio is an intimate, loyal habit – your message becomes part of the daily routine
• Mass local reach: National personalities, but local station output – so your ads only play in your region
• Creative flexibility: From 30-second spots to presenter-endorsed content and sponsorships

And with our in-house creative and production teams, we can help you craft a campaign that gets results – quickly, affordably, and with measurable impact.

Join the Momentum

From breakfast fry-ups with Benson Boone to a £1.5 million fundraising push with Soccer Aid and UNICEF, the new Hits Radio Breakfast Show is already capturing national attention.

And as we head into summer, the momentum’s only building.

If you’re looking for a way to advertise smarter – with a station and a show that people genuinely love – this is your moment.

🎬 Watch the video above for an inside look at what makes this show so different – and then get in touch with our team to find out how you can be part of it.

Let’s Turn It Up for your brand.