Supporting a charitable cause is not just about giving back, it’s also an opportunity to align your brand with a meaningful initiative that resonates with your customers and employees. Cash for Kids Day 2025, taking place on Thursday, 1st May 2025, offers businesses the chance to make a tangible difference while enhancing Corporate Social Responsibility (CSR) efforts. You’ll also have the benefit of your business being mentioned on-air in your local Greatest Hits Radio or Hits Radio station.

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What is Cash for Kids?

Cash for Kids is the official charity of Bauer Media, dedicated to improving the lives of disadvantaged children and young people across the UK. The charity provides grant funding and essential support to families struggling with poverty, illness, and additional needs. In 2024 alone, Cash for Kids raised over £1 million, helping more than 180,000 children.

This year, Cash for Kids Day will focus on tackling Holiday Hunger, supporting initiatives that provide meals to children who rely on free school meals during term time but go without during the holidays. With 1 in 4 UK households with children experiencing food insecurity, businesses can play a crucial role in making a real difference.

Here’s just some of the activities taking place across the Bauer Media network to raise funds…

Walk Around the World Join the Hits Radio team to walk over 68 million steps!	Vinyl Revival Get your exclusive merchandise and enter the Vinyl Revival Raffle	Everton to the Emirates Join Bush & Richie as they cycle between stadiums	Big Bake Get your baking merchandise and make some cakes
Competition Win money-can’t-buy prizes	Rock Merchandise Buy truly iconic pieces designed by a friend of the station	Music Competitions Enter for the chance to win amazing items and experiences

Why Partner with Bauer Media for Cash for Kids Day?

Partnering with Bauer Media for Cash for Kids Day 2025 provides businesses with a unique opportunity to showcase their commitment to social impact while benefiting from widespread brand exposure. By aligning with a trusted and widely recognised charity, your business can engage customers and employees in a cause that matters.

Ways to Get Involved

There are three key ways businesses can partner with Bauer Media to support Cash for Kids Day. Working with our Bauer Create team to put together the best partnership package for you:

1. Headline Partner

This premium sponsorship opportunity places your brand at the heart of Cash for Kids Day, ensuring maximum visibility across on-air, digital, and social media channels. Benefits include:

• 4-week on-air campaign featuring your brand in 40-second trails
• Website branding with your logo and a direct link on the Cash for Kids Day page
• Social media exposure through a targeted four-week campaign
• Homepage takeovers and PR opportunities to showcase your support

2. Be Part of It Partner

A great way to engage with your local community, this package provides brand visibility while making a meaningful contribution.

• 2-week on-air campaign featuring your brand in 30-second trails
• Logo placement on the Cash for Kids Day website
• Social media promotion in a targeted Facebook and Instagram campaign
• On-premises materials, including posters and collection tins, to showcase your involvement

3. Online Donate Partner

Designed for businesses that want to drive online donations, this package offers digital-first exposure.

• 2-week on-air campaign featuring your brand in 30-second trails
• Logo placement in the donation section of the Cash for Kids Day website
• Social media promotion encouraging donations and highlighting your brand’s support

Why Businesses Should Consider CSRs

Consumers are increasingly looking to support businesses that demonstrate a commitment to social impact. A strong CSR strategy can enhance brand reputation, improve customer loyalty, and boost employee engagement. Partnering with Cash for Kids allows businesses to contribute to a well-respected cause while gaining valuable media exposure.

Get Involved Today

Cash for Kids Day 2025 is a powerful opportunity to showcase your business’s commitment to making a difference. Whether as a Headline Partner, Be Part of It Partner, or Online Donate Partner, your support will help provide essential meals to children who need them the most.

To find out more about partnering with Bauer Media for Cash for Kids Day 2025 and partnership package prices, contact us today.

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