Radio advertising costs vary depending on your goals, your region, and how many people you want to reach. There is a campaign for every budget.
Tell us your budget and we’ll show you exactly what it can buy.
There’s no single price for radio advertising, because no two campaigns are the same. Here’s what shapes the cost:
Advertising on local radio stations is generally more affordable than regional or national campaigns. The larger the audience you want to reach, the greater the investment.
How often your advert is broadcast has a significant impact on cost. More frequent airtime increases brand recognition and helps your message reach listeners multiple times.
Whether you’re advertising for a week, a month or longer, campaign duration affects the overall investment. Longer campaigns often provide better long-term value.
Peak listening periods, such as breakfast and drive time, attract the largest audiences and are typically more expensive than off-peak slots.
If you don’t already have a radio advert, we can produce one for you. Professional scripting, voiceovers and audio production ensure your campaign sounds its best.
Every campaign we build combines broadcast radio with digital audio to help your message reach the right audience. Whether you want a short promotional burst or long-term regional awareness, we can create a campaign around your goals and budget.
Perfect for product launches, sales, events and limited-time offers
Your campaign runs on a local station and is supported by targeted digital audio, helping your message reach the right listeners at the right moment.
A strong choice for independent retailers, car dealerships, restaurants, estate agents, recruiters, education providers and local service businesses.
Perfect for building your brand locally over a shorter period
This campaign blends broadcast radio with digital audio, reaching a broad local audience while targeting relevant listeners across connected devices.
It gives your message more opportunities to be heard and helps your business become more familiar to local customers.
Perfect for businesses that want to become the go-to name in their area
A sustained presence across broadcast radio and digital audio builds familiarity that shorter campaigns cannot achieve.
Consistent airtime over several months helps create recognition, trust and recall, making every pound you spend work harder over time.
Perfect for regional brands, multi-site businesses and businesses ready to scale
Your campaign can run across multiple stations and regions, combining on-air advertising with targeted digital audio for greater reach and measurable results.
We build bespoke packages based on your goals, your audience and your available budget.
Tell us your goals and budget and we’ll recommend the best approach.
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Why radio works
Radio advertising consistently delivers strong returns by building trust,increasing recognition and making wider campaigns work harder.
+75%
For campaigns that include audio compared with those that do not.
+81%
Increase in trust when audio plays a meaningful role in the campaign.
+22%
Average outperformance across 14 different effectiveness measures.
Campaigns that combine broadcast radio with digital audio can improve recall, strengthen trust and increase the overall effectiveness of your marketing.
Audio is the catalyst that makes your whole campaign work harder. For a relatively modest investment, it is an unfair advantage hiding in plain sight.
Source: Radiocentre / Effie × System1 Global Study, Cannes 2025
Radio versus other media
Radio combines mass reach, local relevance and cost-efficient targeting in a way few other channels can match.
Source: RAJAR Q2 2026
Radio reaches more than 48 million people every week in the UK,
making it one of the country’s strongest mass-reach channels.
Major radio networks can provide national scale while still
reaching listeners across specific local and regional markets.
Radio can deliver a lower cost per thousand impressions than
television, print and out-of-home advertising.
Digital audio adds targeting by location, age and listening
behaviour, helping campaigns reach relevant audiences more efficiently.
Getting your campaign on air is simpler than you think.
Fill in our quick quote form. No jargon, no obligation. Just tell us who you want to reach and what you want to achieve.
Our team will recommend the right stations, dayparts and campaign length to make your budget work as hard as possible.
Our in-house production team writes and produces your audio creative, at no hidden cost.
Your ad goes out to your audience. We report back with full campaign data so you can see exactly what you got.
Radio advertising FAQs
Everything you need to know about radio advertising costs, campaigns and getting on air.
There is no fixed price list because no two campaigns are the same.
What you spend depends on your region, your audience, how long you want to run and how much frequency you need.
Production is handled in-house and included as part of your campaign, so there are no hidden fees or external agency costs. Tell us your budget and we’ll show you what it can achieve.
Every campaign we build combines broadcast radio with digital audio through audioXi. Your campaign gets the scale of broadcast alongside the precision targeting of digital audio.
It depends on your goal. A short burst works well for an event, promotion or product launch. A longer campaign builds recognition and trust over time. We’ll recommend the right length for your goals.
Yes. Broadcast stations provide local and regional reach, while audioXi adds further targeting by location, age and listening behaviour.
Radio can provide highly cost-effective reach compared with TV, particularly for local and regional businesses. Your exact campaign cost will depend on the audience, geography and frequency required.
Audio can reinforce the marketing people see elsewhere. It reaches audiences during moments such as driving, commuting and working, helping keep your brand front of mind throughout the day.
Local campaigns focus on a defined area and usually require a smaller overall investment. National campaigns reach much larger audiences across multiple stations and regions.
Once your brief is confirmed and the creative is approved, campaigns can go live quickly. Our team will give you a clear timeline from the start.
Not at all. Independent and local businesses can use radio and digital audio effectively, with targeting helping your budget focus on the audience that matters most.