Cash for Kids, the official charity of Bauer Media, is dedicated to improving the lives of disadvantaged children and young people across the UK. Supporting children from birth up to the age of 18, the charity tackles issues like poverty, illness, and neglect. By partnering with Cash for Kids, businesses can make a meaningful difference in their communities while also strengthening their brand and engaging employees and customers.

Contact Us Today

Why Businesses Should Support Cash for Kids

Supporting a charity like Cash for Kids is not just about giving back; it’s also a smart business decision. Here are some key reasons why businesses should get involved:

1. Build a Positive Reputation Associating with a reputable charity enhances public perception of your brand. Customers are more likely to trust and support businesses that demonstrate a commitment to social responsibility. Recent surveys show that 89% of UK consumers expect companies to support social and environmental causes.
2. Engage Employees Employees value working for socially responsible companies. Getting involved with Cash for Kids provides opportunities for team-building activities, such as fundraising events, volunteering, or charity challenges. This improves morale and fosters a positive workplace culture.
3. Strengthen Community Connections Supporting a charity focused on local communities ensures your efforts directly benefit the area where your business operates. Cash for Kids ensures funds raised in a community stay there, making a tangible impact.
4. Boost Customer Loyalty Consumers increasingly choose brands aligned with causes they care about. Supporting Cash for Kids allows your business to connect with customers on an emotional level, strengthening loyalty and encouraging repeat business.

Key Stats About Corporate Social Responsibility (CSR) in the UK

89% of UK consumers expect businesses to support social and environmental causes.

• According to a report by the British Retail Consortium, 62% of consumers want companies to take a public and passionate stance on social, cultural, environmental, and political issues. British Retail Consortium

71% of millennials in the workforce are willing to pay more for products from companies committed to sustainability and social impact.

• A study by First Insight found that 73% of Gen Z consumers and 68% of Millennials are willing to pay more for sustainable products. First Insight

48% of SMEs in the UK have reported integrating CSR as a core business strategy.

• Research published by the British Chambers of Commerce and SUEZ reveals a significant disconnect between UK businesses’ awareness of the importance of an Environmental, Social and Governance (ESG) approach and how many have these policies in place. British Chambers of Commerce

How Your Business Can Get Involved

Cash for Kids offers a variety of ways for businesses to contribute to their mission. Businesses can provide financial support, partner on marketing campaigns, or engage in employee-led initiatives. Opportunities include sponsorships, in-kind donations, and participating in awareness campaigns to highlight the charity’s work.

Contact Us Today

Mission Christmas 2024 Update

Mission Accomplished!

Over 300,000 children will wake up to a present this Christmas morning thanks to Cash for Kids Mission Christmas.

The Mission Christmas charity campaign – which this year received a Royal seal of approval from HRH Prince Edward and also won the backing of Prime Minister Keir Starmer – has announced today that £15,420,506 has been raised, which means over 306,996 disadvantaged children across the UK will wake up to a visit from Santa this Christmas.

Breakfast hosts across the whole Bauer Audio portfolio shared the good news on air this morning, thanking everyone that had helped Cash for Kids reach this incredible total.

Ken Bruce said: ‘I was lucky enough to be able to spend a day at a Mission Christmas HQ this year and saw first-hand the incredible effort that goes in to making sure the most vulnerable in our society don’t miss out on the magic of Christmas. So to all those who donated, raised money, volunteered or distributed gifts to families and children – thank you. We couldn’t have done it without you.’

As ever, a number of famous faces helped highlight the cause with broadcasters including Magic Radio’s Harriet Scott and Harry Judd, Ken Bruce, Absolute Radio’s Sarah Champion and Ben Burrell and Hits Radio’s Gemma Atkinson and Mike Toolan taking part in an epic all-day outside broadcast from Mission Christmas HQ in Manchester.

National treasures Ant & Dec donated proceeds from a specially designed t-shirt from Newcastle-based artist Mul; Terry Wogan’s daughter-in-law, author Kate Wogan chose to support the charity via her latest book, Uh Oh Milo! The Excited Elf. Elsewhere, Cash for Kids ambassador Ferne McCann joined the brilliant Rock Choir at Hampton Court Palace Ice Rink for the launch of their Christmas single in support of Mission Christmas; a cover of Stevie Wonder’s ‘What Christmas Means to Me’ which also featured two very familiar faces from Magic Radio – Tom Price and Kat Shoob.

Major donations also came from The George Michael Fund thanks to some of his record royalties from the sales of ‘Last Christmas’, which this year is celebrating its 40th anniversary! This generous donation has been turned into £500,000 of gifts thanks to the brilliant support of Rachel Lowe Games and Puzzles.

Skipton Building Society not only directly donated a wonderful £50,000 but also allowed their premises to be used as drop-off points for presents. B&M Home Stores and Wickes were also among the national retailers allowing their stores to be used as gift collection points.

The whole team at Cash for Kids worked tirelessly throughout December ensuring that gifts reached the homes of the children who need them most. The charity works with many local grass-root organisations as well as social workers, head teachers and the emergency services who nominate families in crisis to be supported by the appeal.

Ready To Get Involved?

Getting involved with Cash for Kids allows businesses to combine doing good with achieving tangible business benefits. From boosting brand reputation to engaging employees and customers, the advantages are clear. By partnering with Cash for Kids, your business can help create brighter futures for children across the UK while building stronger connections within your community.

To learn more about how your business can get involved, get in touch today.

Contact Us Today