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23 November 2023

Home Improvements

Some home truths

High mortgage rates and a slowing market means more and more people are choosing to make the most of their current situation, rather than look to pastures new. This surge in the home improvement industry means it’s a battle for visibility. Businesses without a proper marketing plan will quite easily fall behind.

Looking ahead

1.3 million of our listeners are already expecting to make major home improvements in the next 12 months.* Whilst this sort of data is great news for your 2024 plans, your industry has always been a competitive one. If your competitors are more visible and proactive than you, they’ll sweep up the work and leave you losing out.

Time is short

Whilst interest rates and inflation remain high, it’s gradually coming down. Inflation is now sitting at its lowest level in over a year and we see other metrics starting to follow suit. It won’t be long before these customers move on and look to move home, rather than work with what they have now.

Make your move

TGI GB 2023 September. Listened in last month
† ONS – CPI = 4.7% OCT ‘23