No Agency Markup
Book directly with Bauer Media and keep what you'd pay a middleman.
Reach 6.5 million engaged listeners
Book direct. No agency fees. No middleman.
Hits Radio connects your brand with 25-44 adults across the UK through trusted presenters, habitual listening, and national scale with local reach through airtime and digital audio.
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20.6m
listeners across Bauer Media
25-44
Adults
6.5m
Engaged listeners weekly
Why Advertise On Hits Radio?
Because Hits Radio isn't just heard, it's felt. It's the station woven into the fabric of local communities up and down the country, with the scale to match. When your brand appears here, it's not interrupting the day. It's part of it.
THE CASE FOR HITS RADIO
The Numbers That Make Us Impossible to Ignore
Presenters who get it just right
Hits Radio presenters hit a sweet spot that’s genuinely hard to find. They’re not too polished, not too young, not too shouty. They’re relatable, down-to-earth and genuinely funny, people with real life experience who talk to listeners like actual human beings. That authenticity builds real trust. And that trust is what makes advertising here work.
The music your customers actually want to hear
Hits Radio isn’t Capital. It isn’t Radio 1. It isn’t Heart. It sits in a space all of its own, a playlist that balances current hits with the tracks listeners already love, fresh enough to feel exciting, familiar enough to feel like home. That feel-good energy is the environment your brand gets to live in.
Built for local businesses like yours
You don’t need a national budget to make a national-quality impression. We help local businesses tap into the reach, trust, and energy of one of the UK’s most dynamic radio brands, with campaigns built around your goals, your area, and your customers.
National reach. Local trust. Both at once.
Hits Radio does something few networks can. It combines the scale of a national brand with the warmth of a local one. Listeners aren’t tuning into a faceless broadcaster. They’re tuning into their station. The one that knows their city, covers their news and reflects their community. That local connection is what makes your message land differently here.
Why Book Direct?
Get in touch
Faster Turnaround
From brief to live in days, not weeks. In-house creative included.
In-house Campaign Management
Our team handles production, targeting and reporting end to end.
Transparent Pricing
Clear packages at every budget level. No hidden fees or lock-ins.
YOUR CUSTOMERS
They're Already Listening
From Manchester to Cardiff, Newcastle to Bristol, Hits Radio is where millions of people start their morning, fill their commute and soundtrack their working day. With 6.5 million weekly listeners across the network, the audience is already there, engaged, loyal and local. You choose how much of it you want to reach.
Sources: RAJAR Q1 2026
Hits Radio Audience: Who’s Listening?
Busy, sociable and right in the thick of it. They're juggling careers and kids, booking city breaks, buying cars, renovating kitchens and discovering new places to eat. They're confident spenders who trust the voices they hear every day and they're open to brands that speak their language.
Age & Scale
25-44 adults, mass market reach. Our listeners are at the heart of one of the UK’s most commercially active demographics, with 6.5 million tuning in every week across the network.
Mindset
Busy, engaged and brand-aware. These are people building their lives and making big lifestyle decisions, open to brands that speak to them directly, with energy and authenticity.
Listening Habits
Daily, habitual and local. Hits Radio is part of the routine, heard in the car, at work, the school run and at home. That daily habit means your message reaches the same ears, again and again, in the moments when they’re most receptive.
Trust
Rooted in local community. Listeners trust Hits Radio because it reflects where they live, local news, local presenters, local relevance. That community credibility is something no purely national brand can replicate.
Local campaign
Your area. Your Customers. Your Message.
Get in front of the right people in your region with ads tailored to your business. Hits Radio reaches 3.8 million listeners every week and with deep roots in local communities across the UK, your message carries real weight where it matters most.
National campaign
One buy. The whole network. 6.5 million listeners.
Broadcast across the full Hits Radio network and build brand awareness at scale, with the added credibility of a station listeners genuinely trust in their own backyard.
Sponsorship
Your brand, tied to content they love.
Align your business with a show, segment or moment your customers tune in for every day. Long-term association with trusted voices builds brand loyalty that a standard ad spot can't buy.