As the UK redefines what it means to live well, your brand has the opportunity to inspire, support and connect with people actively seeking healthier, happier lives. Whether you’re in fitness, therapy, beauty, nutrition or mental health support, your services matter more than ever.

At Bauer Media, we offer the perfect platform to amplify your message to millions, build trust and drive meaningful engagement with a highly engaged audience.

A Health-Conscious Audience at Bauer Media

Every week, 2.3 million listeners tune into Bauer’s health and wellbeing radio shows and are 72% more likely than the national average to do so. Our audiences are actively prioritising wellbeing:

• 12.9 million listeners (75% of our audience) agree that “to stay healthy it is important to exercise regularly” (TGI,2025).
• 8.8 million (51%) say that they “look after their health to improve their appearance” (TGI,2025).
• 3.5 million (20%) consciously lead healthy lifestyles, avoiding smoking and alcohol (TGI,2025).
• 4.7 million (27%) undergo regular health check-ups, even when they feel fine (TGI,2025).

This level of engagement offers your brand a unique opportunity to connect with consumers already seeking solutions for a better lifestyle.

Why Advertise Now? Wellness is a National Priority

The UK is experiencing a significant health and wellbeing shift:

• 89% believe there’s a connection between physical and mental health.
• 74% say mental health is one of the UK’s biggest challenges.
• 71% believe people are more at risk of burnout than ever.
• 43% feel more stressed than they were last year.

Despite these challenges, 90% say they prioritise their health and 70% exercise at least once a week. For many, health isn’t a trend, it’s a mindset.

However, amid the cost-of-living crisis, 80% of people say healthy food and fitness subscriptions are becoming less affordable, leading consumers to seek brands they trust for credible guidance and support.

The Role of Brands: Trusted, Empathetic, and Impactful

Consumers expect more from health-focused businesses, and the opportunity for brands to lead with purpose has never been greater:

• 73% believe brands have a responsibility to promote mental health
• 1 in 5 say they are more likely to buy from a brand that champions wellbeing
• 72% believe advertising can have a positive impact on mental health

The Power of Trust

Despite growing cynicism towards institutions, Gen Z places high trust in brands, especially those that are transparent, values-driven, and consistent. In a digital word filled with misinformation and bias, young audiences increasingly look to brands for content that is clear, honest and informed.

Why Bauer Media Audio?

Trusted Media, Trusted Voices

Radio is one of the most trusted platforms for health and wellbeing content. Audio offers a unique space where trusted voices and brands can genuinely connect with audiences. Our listeners form emotional bonds with presenters and the brands they endorse, creating the perfect environment for authentic storytelling and brand alignment.

Precision Targeting Across Brands

From Hits Radio, to Absolute, Magic, Kiss and Greatest Hits, our wide portfolio of brands means we can help you speak to the right people at the right time. With Digital Audio, you can target listeners by postcode, demographics and interests – ensuring your message reaches the people who matter most, without any wasted reach.

Engagement That Drives Action

We go beyond just reach. Our audio campaigns are designed to connect with listeners in meaningful ways, driving awareness, consideration and action. By combining trusted voices with precision targeting and creative storytelling, we help brands build lasting connections and deliver measurable outcomes.

Listen to our Audio Examples

Let’s Grow Your Brand with the Power of Audio

Advertise with Bauer Media Audio and reach a health-conscious audience, action-ready audience that’s investing in themselves and looking to connect with brands that truly care.

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