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Get ahead this Black Friday
Everyone loves a great deal, but especially our audience… in fact, surveys show that they are 22% more likely than the national average to shop on days like Black Friday and Cyber Monday.
With 8.8 million listeners planning take part in these sales ahead of Christmas, let’s put your business at the front of their minds for when your sales doors open.
Why Partner with Bauer Media?
Overall, our listeners are particularly savvy when it comes to their festive shopping, and almost a third of them will be looking to save money in advance, browsing online as well as instore to scout out the best possible deals.
But one opportunity trumps them all: across our brands, 6.8 million listeners will shop specifically on Black Friday, which is why we recommend increasing your brand awareness on our stations now.
Inspire Listeners
More than half of our audience end up buying things that weren’t originally on their list. By planning the perfect campaign over the next few months, we can inspire our listeners to look your way, and help your products earn pride of place under their Christmas trees.
Expecting listeners to spend an enormous £1.9 billion on gifts alone, over a quarter of those presents will be bought on Black Friday. We can help you stand out against your competitors, crafting a unique and impactful advertising campaign that will ensure your deals are the ones they remember.
Take the Next Step
Enquire today for a no-obligation call with a member of our team to find out how we can help.
There are many ways we can bring your brand to life this Black Friday.
From airtime campaigns and listener giveaways, to targeted Digital Audio across our well known national stations. Here’s some examples of how we’ve helped businesses like yours grow their sales…
Forty Clothing came to us as they wanted to give our listeners in Scotland the chance to win a shopping voucher as part of their Black Friday campaign, this is how it sounded on-air:
Liverpool Football Club ran a Black Friday promotion offering discounts on their online shop and in their fan stores and they wanted our listeners to know about it. Have a listen to the advert we created for them:
Advertising on the radio is a great choice for your business
Radio advertising is relevant
Adverts on the radio talk to the right people at the right time & place with targeted messages.
Radio advertising is targeted
Radio is the number 1 platform for targeting and number 1 platform for cost per thousand audience.
Radio advertising drives response
Radio has always been a strong “call-to-action” medium, and this is even more true in a world where consumers access brands via the internet.