Get 10% More Reach on Your Digital Audio Campaign and Make Your Message Heard This Christmas
The festive season is one of the most powerful times of the year to advertise and this year, Bauer Media is giving businesses an extra reason to be heard.
Book your Digital Audio Campaign with audioXi in November or December 2025, and you’ll receive a 10% free impression uplift as part of our XiMas offer. Campaigns can go live any time up to March 2026, making this the perfect time to plan ahead and kick-start the new year with extra reach and impact.
Christmas Is Prime Time for Audio
Bauer Insights (Christmas 2024) reveal that radio listening remains strong and in many cases, increases throughout the festive season:
- 42% listen to the radio on their way to do Christmas shopping
- 17% listened to more radio in 2024 than in 2023
- 57% say they start listening to Christmas radio earlier each year
- 22% listen to the radio every day over Christmas, and 79% listen most days
When people are shopping, driving, wrapping gifts, or preparing food, they’re listening and that means your brand message can be part of the soundtrack to their Christmas when you book a Digital Audio Campaign.
Why Choose audioXi for Your Festive Digital Audio Campaign
audioXi is Bauer Media’s advanced Digital Audio advertising platform, combining the power of radio with the precision of digital targeting.
audioXi delivers your campaign across trusted Bauer Media brands such as Hits Radio, Greatest Hits Radio, Magic, KISS, and Absolute Radio, as well as premium podcasts and connected devices.
Your campaign can target listeners by location, behaviour, or interest, reaching them on smart speakers, mobiles, tablets, or in-car devices and every campaign includes real-time reporting and conversion tracking to measure performance.
This makes audioXi ideal for local advertisers, ensuring your message reaches the right people at the right time whether they’re listening at home, at work, or in the car.
The XiMas Offer: More for Your Money
When you book a new Digital Audio Campaign this November or December, you’ll automatically receive 10% more impressions free of charge.
That means more listeners, more impact, and more value for the same spend. And because campaigns can go live up to March 2026, you can lock in this offer now and start the new year strong.
The Power and Trust of Audio
Audio remains one of the most trusted, effective, and memorable advertising mediums.
Radiocentre data shows that radio delivers £5 in return for every £1 spent, outperforming most other forms of advertising.
Listeners are highly engaged with audio content, 27% remember adverts long after hearing them, and 29% go on to look for more information after exposure to a radio ad.
This makes audioXi a uniquely powerful space for advertisers who want to connect emotionally and drive action at scale.
Bauer Media Leads the Digital Audio Market
According to RAJAR Q3 2025, Bauer continues to outperform the industry average in digital listening:
“Bauer continues to lead the digital audio space, with 33% of listening via connected devices (vs. 30% industry average). We also reach over 5.8 million weekly listeners through smart speakers, and we’re proud to be home to three of the UK’s top five digital-only commercial stations — KISSTORY, Absolute Radio, and Absolute 80s.”
With 83% of Bauer’s audience listening via digital devices, 9% higher than the industry standard, advertisers can trust Bauer to deliver quality, scale, and data-driven results.
Book Before 31 December 2025
Don’t miss this opportunity to reach audiences at the most active and emotionally engaged time of year.
Book and sign off your Digital Audio Campaign in November or December 2025
Campaigns can go live anytime up to March 2026
Automatically receive a 10% free impression uplift
Applies to impressions only (not monetary discounts)
Make your message heard this Christmas and start 2026 with extra reach.
Contact us today to find out more and get started.