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Eat, drink and be merry!

The festive season is fast approaching, and for many Bauer listeners it’s time to stock up for the celebrations ahead. 84% of our listeners eat what they want at Christmas, so let’s make sure your brand gets their tastebuds tingling.

Choose your area

Why Partner with Bauer Media?

Our listeners often enjoy more premium products, with no greater excuse to spend a little more than at Christmas time. Our audience is more prepared than the average consumer to pay extra for good quality wine, and 63% of consumers we spoke to highlighted ‘quality’ as the main driver of what went in the trolley during last year’s festive shop.

With diaries no doubt filling up for the months ahead, surveys have also shown that our audience is more than willing to indulge in a meal out. In fact, nearly half (46%) enjoy splashing out in a restaurant, and 4.9 million listeners will dine out at least once a month, making them 23% more likely to do so than the national average. Be it for office celebrations or an annual family get-together, we can put your establishment at front of guests’ minds when booking ahead.

Inspire Listeners

Expecting to spend a whopping £2.4 billion on food this Christmas – and a boozy £827 million on alcohol – our listeners are exactly the right demographic for your business ahead of the busy festive season. With your brand at the centre of our messaging, we’ll craft a unique, considered campaign that will set you apart on air… all while sounding truly delicious.

Take the Next Step

Enquire today for a no-obligation call with a member of our team to find out how we can help.

(Source: TGI GB 2024 June. Listened in the last month. Surveyed vs national average)

There are many ways we can bring your brand to life this Christmas.

From airtime campaigns and listener giveaways, to targeted Digital Audio across our well known national stations. Here’s some examples of how we’ve helped businesses like yours grow their sales…

Mcghees Bakery wanted to tell our listeners about their festive food range available in store and did this by running a range of Partnership Credits as part of their on-air campaign. Here’s how it sounded:

Raithwaite Sandsend wanted to reach listeners with their winter relaxation offers. Running Partnership Credits as part of their on-air campaign we were able to promote time for to Restore and Relax with an online booking! See below for how it sounded on-air:

Whyte & Mackay came to us as they wanted to give our listeners in Scotland the chance to win weekend trip to Glasgow as part of their campaign, this is how it sounded on-air: