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Driving Home for Christmas…

90% of our listeners are drivers* and no doubt many of them will be jumping in the car throughout the busy festive season ahead.

But road conditions are worse, daylight is fleeting, and many drivers will risk drinking before getting behind the wheel during this time. In the lead-up to Christmas, and with harsh winter weather on the way, we want to make sure our listeners stay safe on the roads.

Enquire today for a no-obligation call with a member of our team to find out how we can help.

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With your service at the centre of our messaging

we can highlight the importance of taking extra care while driving this Christmas. Winter is seen to have brought a higher rate of breakdowns on the roads, and busier routes coupled with shorter brake distances can increase the chances of a collision.

UK temperatures usually drop below 7 degrees from November onwards, and it’s at this point drivers are encouraged to prepare for the poor road conditions ahead. This is also the most popular time for listeners to tackle the Christmas shopping, with the second week of November usually being the busiest**.

We can promote your service to drivers at peak times throughout this period: 56% of people listen to the radio on their way to do the Christmas shopping**, giving you ample opportunity to deliver a key message at the right time, and to help people to stay safe this winter.

Advertising on the radio is a great choice for your business

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Radio advertising is relevant

Adverts on the radio talk to the right people at the right time & place with targeted messages.

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Radio advertising is targeted

Radio is the number 1 platform for targeting and number 1 platform for cost per thousand audience.

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Radio advertising drives response

Radio has always been a strong “call-to-action” medium, and this is even more true in a world where consumers access brands via the internet.

*Source: RAJAR Q1 2024. Bauer Hits Brand Listeners. **Bauer Insiders Insights Christmas 2023.