Taxi companies and local radio: a partnership built on trust, familiarity and results.

From the golden days of catchy jingles and unforgettable phone numbers, taxi firms have long known the power of local radio. It’s a tradition that has stood the test of time, and at Bauer Media, we’re proud to help bring it into the digital age.

A Legacy of Local Reach

Back in the ‘80s and ‘90s, local radio was the go-to marketing channel for taxi companies across the UK. Why? Because it worked. It was affordable, hyper-local and perfectly times to reach listeners when they needed a lift – during breakfast shows, drive-time and last night slots.

Taxi ads became part of the fabric of local life. Listeners would hum along to jingles and remember numbers for years. It was simple, it was memorable, and it built trust.

Why Radio Still Works for Taxis in 2025

Today, local radio is more targeted than ever before, and with Bauer Media, you can reach your audience with precision.

Dynamic Creative: Run ads when they matter most, during the morning rush, school runs, or when the weather takes a turn and people are more likely to book a taxi.

Listen to an audio example where dynamic creative has been used for rainy weather

Precision Targeting: Reach local communities by postcode and connect directly with the people who are most likely to need your service.

Localised Messaging: Tailor your ads with local accents, familiar landmarks, or community references to build trust and feel part of the local area.

Affordable Messaging: We can cater to all budgets and sizes with our flexible and personalised campaign options.

And here’s why that matters:

9.3 million Bauer listeners use taxi apps, making them 24% more likely than the national average to choose a taxi (TGI).

Even better, 3 million use local taxi apps, meaning they’re 48% more likely to choose local taxi companies like yours (TGI).

Bauer listeners are also 15% more likely to use a taxi when going shopping, making them a prime audience for on-the-go travel decisions (TGI).

Why Bauer Media?

With Bauer Media, you’re tapping into one of the UK’s most trusted and powerful media networks. With over 23.4 million weekly listeners across some of the most loved radio stations such as Greatest Hits Radio, Magic, KISS, Absolute and Hits Radio, our audiences aren’t just tuning in, they’re highly engaged, loyal to their local stations and ready to take action.

Bauer Media is more than a media provider; we’re a full-service marketing advertiser for your business. When you advertise with Bauer, you can benefit from:

Radio Advertising: Connect with thousands of local listeners through targeted, high-impact radio campaigns. With Digital Audio, you can target listeners by postcode, demographics and interests, to ensure your message reaches the right people, at the right time, in the right places.

Social Media Management: We’ll help you grow your online presence and build stronger connections with your customers where they spend their time scrolling.

Website Development: We’ll design and build a professional, mobile-friendly site designed to drive bookings – supported by a radio campaign that increases traffic and visibility.

Whether you’re a well-known local name or looking to stand out in a competitive area, Bauer helps you get noticed by the right people, at the right time.

Let’s Get You on the Air

Ready to get your taxi business heard across your local area? Whether you’re a classic cab firm or a modern fleet with an app, Bauer Media can help you drive more calls, clicks and customers.

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