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Reach 151,000 thousand
Book direct. No agency fees. No middleman.
Downtown Country connects your brand with country-music fans across Northern Ireland through trusted presenters, habitual listening, and local reach through airtime and digital audio.
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21.1m
listeners across Bauer Media
Dedicated
country fans
151,000
engaged weekly listeners
Why Advertise On Downtown Country
Because country music fans are not casual listeners. They are devoted, passionate and fiercely loyal to the music, the artists and the stations that give them what they love. Downtown Country is Northern Ireland's home of country music and the biggest digital commercial radio station in the country.
THE CASE FOR DOWNTOWN COUNTRY
The Numbers That Make Us Impossible to Ignore
Northern Ireland's biggest digital commercial radio station
Downtown Country reaches 151,000 listeners every week, making it Northern Ireland’s biggest digital commercial radio station. For advertisers, that means access to a highly engaged specialist audience united by a shared passion for country music.
An audience united by a shared passion
Country music fans are passionate, loyal and deeply connected to the music they love. That shared interest creates an advertising environment with a level of engagement that broader radio formats simply cannot match.
The home of country music in Northern Ireland
As Northern Ireland’s home of country music, Downtown Country delivers the biggest country hits, trusted presenters, such as Victoria Quinn on DTC Breakfast, and a listening experience built specifically for country fans.
Built for brands who want a passionate, loyal specialist audience
Smaller than mass-market stations but highly targeted, Downtown Country offers brands access to listeners who actively choose the station they listen to, creating a uniquely receptive advertising environment.
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Faster Turnaround
From brief to live in days, not weeks. In-house creative included.
Bespoke Campaigns
Our expert team tailors creative and campaign support to meet the needs of each campaign.
Transparent Pricing
Clear packages at every budget level. No hidden fees or lock-ins.
YOUR CUSTOMERS
They're Already Listening
Downtown Country reaches 151,000 listeners every week, making it Northern Ireland’s biggest digital commercial radio station. This is a specialist audience that has actively sought out a station dedicated entirely to the music they love. That level of intent and devotion makes for one of the most engaged and receptive advertising audiences in Northern Irish radio.
Source: RAJAR Q2 2026
Downtown Country Audience: Who’s Listening?
Country music fans who are passionate, loyal and highly engaged. Downtown Country listeners have actively sought out a station dedicated to the music they love, creating a specialist audience with strong brand loyalty, genuine purchasing power and a deep connection to the country music community.
Age & Scale
Downtown Country reaches 151,000 listeners of all ages every week, making it Northern Ireland’s biggest digital commercial radio station. A specialist audience united by a shared passion for country music and a station built entirely around their interests.
Mindset
Passionate, community-minded and fiercely loyal. Country music fans choose their brands the same way they choose their music: carefully, authentically and with long-term loyalty in mind.
Listening Habits
Devoted and intentional. Downtown Country listeners actively choose a station dedicated to country music, creating a more attentive, engaged audience for every advertising message.
Trust
Built on a shared love of country music. As Northern Ireland’s home of country music, Downtown Country has earned the trust of listeners by consistently delivering the artists, presenters and content they value most.
Local Campaign
Your area. Your Customers. Your Message.
Reach Downtown Country's devoted audience across Northern Ireland with campaigns built around your business. Targeted, passionate and unlike any other radio audience in the market.
National Campaign
One buy. Northern Ireland's biggest digital radio audience. 151,000 listeners.
Reach Downtown Country's full weekly audience and connect your brand with Northern Ireland's most passionate and devoted specialist listeners.
Sponsorship
Your brand, tied to the music they love.
Align with a show, an artist feature or a moment Downtown Country listeners tune in for every day. In a station built entirely around passion and devotion, sponsorship doesn't just get you heard. It gets you embraced.