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11 July 2024

Do Your Customers Know How You Can Save Them Money this Winter? 

Although we are well into the summer season right now, the colder months will be here before we know it. And while we can look forward to trick or treating, Bonfire Night and the Christmas break, with the colder weather comes an increase in energy consumption. 

Heating homes for longer, drying laundry and having the lights on earlier will all contribute to greater energy costs. And while the last few years have been difficult with the cost-of-living crisis, it is expected consumers will still be facing higher costs. 

The internet and media are overflowing with advice and tips for how to save on your energy costs, but how do people know who to rely on? With consumers only able to do so much cost saving at home, they will be looking for advice and knowledge from those in the industry of how best to prepare their homes for this potentially troubling time. 

Start Simple 

Draught-proofing windows, doors, floors and chimneys can save around £70 on energy bills in the UK*, this can be a great place for consumers to start their energy saving journey.  

Insulating areas of the home including water tanks, radiators and lofts is a relatively quick way to begin reducing fuel spending for consumers. Installing an energy efficient boiler and appropriate heating controls can help keep homes warm and comfortable as it gets colder. 

Looking beyond the winter, many consumers may look to invest in installing more energy efficient appliances for their homes such as ovens, dishwashers and washing machines to help reduce energy consumption. Correct installations of these are important and some customers may look to seek professional help in order for the appliances to be most effective. 

If you’re a business owner that offers any of the services mentioned above, it might be time to start thinking about conveying these messages in your marketing, connecting with potential customers to advertise your brand and more importantly, offer your expertise at a potentially difficult time of year. 

How Can We Help? 

Here at Bauer, we focus on delivering quality marketing campaigns to suit your needs, whether that’s through our well-loved radio stations, video production or social media knowledge, we’ve got the perfect audience for you. 

We get over 8.5 million homeowners listening to our stations every week †, and in the last 12 months, our listeners have spent a total of £4.5 billion on home improvements. If that’s not enough, 4.5 million listeners have paid for someone to do improvement works at their home. With an active audience ready to spend, now is a better time than ever to showcase your services and help homes across the UK get ready for winter. 

Bauer Create 

If you’re new to advertising your business, it can be quite a daunting situation to navigate and you’re probably a bit apprehensive and confused about where to begin. Our Bauer Create team are award-winning advertising experts who carefully craft campaigns that really deliver results.  

Get in touch with our teams today to see how we can help you help your customers. 

*Energy Saving Trust 

† RAJAR Q1  2024