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Reach 687,000 weekly listeners
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Clyde 1 connects your brand with adults across Glasgow, Ayrshire and the West of Scotland through trusted presenters, habitual listening, and local reach through airtime and digital audio.
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1.3m+
listeners across Scotland each week
25-54
adults
687,000
engaged weekly listeners
Why Advertise On Clyde 1
Because Glasgow is not just a city. It is a force of nature. Loud, proud, fiercely loyal and deeply proud of what it is. Clyde 1 has been at the heart of that city and the communities around it, from Glasgow to Ayrshire, for decades, and its listeners wouldn't have it any other way. When your brand appears on Clyde 1, it steps into one of the most passionate and commercially vibrant local radio markets in the UK.
THE CASE FOR CLYDE 1
The Numbers That Make Us Impossible to Ignore
Glasgow's station, Scotland's powerhouse.
Clyde 1 doesn’t just serve Glasgow and Ayrshire. It defines them, at least on the airwaves. From breakfast to drive, from weekdays to weekends, Clyde 1 is the soundtrack to life in the West of Scotland. That deep local identity is built on decades of understanding what its audience wants and consistently delivering it, and it creates an audience that doesn’t just listen to Clyde 1. They claim it as their own.
Presenters who speak Glasgow's language
Clyde 1 presenters are as at home in the West of Scotland as the audience they talk to every day. Warm, funny, straight-talking and utterly connected with their listeners. Wake up with George Bowie and Cassi on the Clyde 1 Breakfast Show, the kind of familiar, trusted voices that keep listeners coming back day after day.
The music Glasgow loves
Clyde 1 plays the biggest contemporary hits alongside the tracks West of Scotland listeners know and love, a playlist that keeps the station feeling current, energetic and always in tune with its audience. That consistent feel-good energy creates the perfect environment for your brand to be heard, remembered and acted on.
Built for West of Scotland businesses.
With 687,000 listeners every week, Clyde 1 offers local advertising at a scale that very few can match. Whether you are a local Glasgow or Ayrshire business, or a national brand with ambitions in the West of Scotland, this is the most powerful single buy available in the market.
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Faster Turnaround
From brief to live in days, not weeks. In-house creative included.
Bespoke Campaigns
Our expert team tailors creative and campaign support to meet the needs of each campaign.
Transparent Pricing
Clear packages at every budget level. No hidden fees or lock-ins.
YOUR CUSTOMERS
They're Already Listening
Clyde 1 reaches 667,000 listeners every week across Glasgow, Ayrshire and the West of Scotland, making it one of the biggest local commercial radio stations in the UK. That scale, combined with the fierce local loyalty that defines everything Clyde 1 does, creates an advertising environment with both the reach of a major network and the trust of a true community station.
Source: RAJAR Q2 2026
Clyde 1 Audience: Who’s Listening?
Sociable, proud and deeply connected to their city and community. They are working, spending and living their lives to the soundtrack of Clyde 1, and they trust the station to reflect who they are. That trust extends directly to the brands they hear every day.
Age & Scale
Glasgow and the West of Scotland’s most commercially valuable audience. Clyde 1 reaches 667,000 listeners every week, one of the largest local commercial radio audiences anywhere in the UK, spanning the full range of Glasgow’s most active adult consumers.
Mindset
Proud, loyal and community-driven. Glasgow audiences are famously loyal to the brands and institutions that feel genuinely local. Clyde 1 is one of them. Advertising here puts your brand inside that circle of trust.
Listening Habits
Daily, habitual and passionately local. Clyde 1 is part of the daily routine for hundreds of thousands of West of Scotland adults. That habitual listening builds the consistent exposure and recognition that turns advertising spend into real results.
Trust
Decades of genuine local credibility. Clyde 1 has been Glasgow’s station for generations. That depth of history and loyalty creates an audience relationship that no newer, national brand can replicate.
Local Campaign
Your area. Your Customers. Your Message.
Reach Clyde 1 listeners across Glasgow and the West of Scotland with campaigns built around your business. Local radio advertising at its most powerful, in one of the UK's most commercially vibrant cities.
National Campaign
One buy. Glasgow and West of Scotland. 687,000 listeners.
Reach Clyde 1's full weekly audience and put your brand at the heart of one of the UK's biggest and most loyal local radio markets.
Sponsorship
Your brand, tied to the moments they love.
Align with a show, a segment or a moment Clyde 1 listeners tune in for every day. In a city as passionate and loyal as Glasgow, sponsorship on Clyde 1 builds brand associations that run genuinely deep.