A community-led event, boosted by targeted digital audio reaching over 5,000 unique listeners and delivering 64% increase in exhibitor registrations.

About the client​

Woking Car Show is the borough’s biggest showcase of locally owned and lovingly restored Classic, American and Custom cars. This one-day community-led event in Woking town centre is by sponsored by local businesses and is free for both visitors and car owners to attend​

About the campaign​

​PURPOSE​

Generate awareness, create interest in the car show and encourage car owners to exhibit their vehicle.​

MESSAGE​

Browse brilliant custom builds and icons of the road on Sunday 22 September in Woking town centre.​ To enter your marvellous motor, or to find out more, search @WokingCarShow on Facebook.​

ACTION​

Enter their car to be shown or visit the car show, the CTA was to follow them on Facebook​.

Client testimonial

“This was our first year incorporating digital ads into our promotional mix for the car show and we were delighted with the results. As soon as our advert went live, the increase in interest in the event was immediately evident in the analytics and volume of registrations. Natasha held our hand through the entire process, was lovely to work with, and helped us get the best from our budget. I’ll be contacting Natasha again ahead of the next car show.”

– Katy Evans, Marketing Communications Lead for the Woking Car Show

What did the client book?

Digital Audio

Six-week digital audio campaign targeting listeners within a 5-mile radius of Woking across all devices and all Bauer brands. The campaign delivered 50,000 impressions for the client, reaching 5,722 unique listeners.

Our digital audio campaign contributed to a 64% increase in exhibitor registrations enabling the car show organisers to close registration ahead of schedule and to start collecting expressions of interest in their next event.

Showcasing local passion and ensuring the Woking Car Show is a local event for local people is a key objective for the organisers. Our targeted ads helped the organisers recruit 90% of its exhibitors from Woking and surrounding towns.  

Woking Car Show is supported by local businesses because of the economic boost it brings to the town. Our reach and awareness raising helped the event organisers achieve a 109% increase in town centre footfall compared to the previous Sunday, and 42% increase compared to the previous car show.