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Strata Windows – Case Study

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About the client

Founded in 1981, Strata Windows is a leading supplier, manufacturer and installer of high-quality windows, doors and conservatories.

About the campaign

To inform a targeted audience of positions that Strata Windows are recruiting for.

We looked to emphasise some of the highlights of a job with Strata. The business had just recently reviewed salaries for instillation engineers and so we opted to lead with this as the headline benefit. Further to this the basic requirements of the role were communicated.

The aim of the campaign was to drive listeners to the company website to find their business phone number. They would then call the number to discuss the vacancies in more detail.

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“With regards to our recent recruitment advertising campaign with Signal Radio, I wanted to place on record our delight in now having taken on two installation teams solely from the campaign itself.
Over 8 weeks prior to us engaging the radio as an option, I had tried various other means in the attempt to fill our vacancies, none of which produced any results.
All in all, and with a very short message, the power of radio did the trick. I would not hesitate in using Signal again for similar purposes.”

– Rob Dale, Managing Director, Strata Windows

Success measures

The business received suitable applicants for the roles and eventually hired 3 new installations teams.

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