EE is one of the UK’s leading mobile and broadband providers. As a household name with a reputation for innovation, EE sought to shift perceptions and stand apart from competitors by becoming the UK’s most personal and customer-focused tech brand.
About the Campaign
To achieve their brand ambition, EE focused on targeting audiences during specific life stages, including:
- Young adults
- Busy families
- Modern independents
- Empty nesters
- Senior independents
The goal was to promote EE’s Work, Game, Home and Learn portfolios by aligning products with the real needs of real people.
EE partnered with audioXi to bring this to life through a bespoke targeted audio advertising campaign. This involved a deep dive into the behaviours, motivations and media consumption habits of each group, helping EE move beyond broad demographic targeting and instead connect in a smarter, more relevant way.
Success Measures
The campaign drove strong performance across brand metrics and proved the power of targeted audio advertising via audioXi:
- +19% increase in product awareness
- +16% boost in brand favourability
- +8% uplift in purchase intent
- audioXi delivered the highest audience uplift while being the most cost-efficient platform
Summary
This campaign demonstrates how targeted audio advertising on audioXi can be used to connect brands with specific audience groups at the right time, in the right context. With audioXi as a strategic partner, EE was able to activate its audience-first strategy and deliver measurable brand impact.
Want to deliver targeted audio advertising that hits the mark? Discover how audioXi can help your brand connect with high-value audiences.