Droitwich Mews Care Home is a modern, purpose-built facility in Worcestershire that prides itself on delivering high-quality, person-centred care. Part of the Avery Healthcare group, Droitwich Mews offers residential, dementia and respite care in a beautifully designed environment. The team is dedicated to creating a warm, welcoming atmosphere for residents and their families, with a strong ethos of compassion, respect and community.
For Droitwich Mews, building awareness locally and showcasing its exceptional care offering is vital to attracting new residents and reassuring families making important decisions about their loved ones’ futures.
About the Campaign
In June, Droitwich Mews booked a four-week Digital Audio Advertising campaign to connect with local families seeking high-quality care options. Using Digital Audio Advertising enabled them to reach targeted listeners across internet-connected devices including smartphones, tablets, computers, and smart speakers.
The creative brief focused on capturing the home’s warm and friendly spirit, communicating the team’s dedication to residents’ wellbeing, and reinforcing their commitment to delivering exceptional care. By using Digital Audio Advertising, the campaign was designed to cut through busy media environments and deliver an engaging, personal message directly to potential decision-makers at home or on the go.
Bauer Media’s creative team worked closely with the Droitwich Mews team to script, produce and deliver an advert that spoke authentically to their values, emphasising trust, community, and quality of life.
Client Testimonial
“We were absolutely delighted with how the advert turned out, it perfectly captured the warm, welcoming spirit of our home, and really reflected our ethos. The response has been fantastic too! We’ve received five enquiries directly as a result of the advert, and we’re thrilled to share that three of those have already resulted in move-ins.
We’re so pleased with the outcome and really appreciate all the hard work your team put into creating such an effective campaign. Thank you for helping us reach more families and future residents!”
Sammy Buckley, Client Liaison Manager – Droitwich Mews Care Home
Success Measures
The success of the Digital Audio Advertising campaign was measured by direct response and tangible results:
- Five direct enquiries from the advert within four weeks
- Three confirmed move-ins as a direct result of the campaign
- Positive feedback on the creative execution, with the client noting the advert “perfectly captured the warm, welcoming spirit” of the care home
- Increased brand awareness in the local market, supporting long-term reputation and enquiry generation
These outcomes demonstrate how Digital Audio Advertising can deliver not just awareness but real, measurable return on investment for local businesses in the care sector.
Summary
Droitwich Mews Care Home’s campaign is a strong example of how Digital Audio Advertising can support local businesses in reaching highly relevant audiences with authentic, effective storytelling. With a single, well-targeted four-week campaign, the care home was able to engage local families, convert interest into meaningful enquiries, and deliver immediate results in the form of new residents.
By partnering with Bauer Media to create and deliver a bespoke audio advert, Droitwich Mews showcased the real power of Digital Audio Advertising to cut through, connect and convert. The client’s own feedback confirms that the campaign did more than advertise—it built trust and delivered new opportunities for their business.
Ready to see what Digital Audio Advertising can do for your care home or local business?
Get in touch with our team today to start planning a campaign that reaches the right people, with the right message, at the right time.