Hilton Woking is a modern 189-room hotel in the heart of Woking, Surrey. Opened in late 2024, it offers stylish rooms and suites with floor-to-ceiling windows, contemporary amenities, and stunning views. Guests can dine at the farm-to-fork OXBO Kitchen, relax in the LOFT Sky Bar with panoramic vistas, or unwind in the GLOW Lounge & Terrace. The hotel features a 24/7 fitness centre, pet-friendly rooms, and extensive meeting and event spaces, including Surrey’s largest hotel ballroom. Conveniently located near Woking Train Station, it provides excellent access to Central London and nearby airports, making it a prime choice for business and leisure travellers alike.
About the Campaign
Hilton Woking sought to promote its Cherry Blossom Afternoon Tea Promotion in the LOFT Sky Bar. The goal was to increase awareness of this premium experience and drive more guest bookings. Working with Bauer Media, the campaign was designed to highlight the hotel’s commitment to exceptional hospitality and attract customers looking for something truly special in Surrey.
Client Testimonial
“Hilton Woking valued the opportunity to collaborate with Bauer Radio on our Cherry Blossom Afternoon Tea Promotion competition. The partnership effectively enhanced our brand visibility and engaged a targeted audience with a genuine interest in hospitality experiences. Bauer Radio’s professional approach and extensive reach allowed us to successfully promote our signature offering, resulting in increased awareness and positive customer engagement.”
— Laura Leary, Commercial Manager, Hilton Woking
Success Measures
The Afternoon Tea Promotion campaign delivered a clear uplift in awareness and engagement for Hilton Woking. By running a dedicated competition on Bauer Radio, the hotel reached a highly relevant local audience. The activity translated into increased customer interest, higher booking enquiries for the Cherry Blossom Afternoon Tea, and greater footfall to the LOFT Sky Bar, firmly positioning Hilton Woking as a go-to destination for premium Afternoon Tea Promotion experiences in Surrey.
Summary
Hilton Woking’s partnership with Bauer Media showcased the power of local radio advertising to boost awareness for its Afternoon Tea Promotion. Through a creative competition mechanic and strategic messaging, the campaign connected with an audience keen to discover exceptional hospitality experiences. The result was greater brand visibility, increased bookings, and strong customer engagement that cemented Hilton Woking’s reputation for quality and innovation.
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