Peel Farm, one of Scotland’s most beloved rural retreats, has been a trusted brand partner for over seven years. Here’s how their latest Planet Offers campaign turned a glamping getaway into a sell-out success.
The Brief
Peel Farm wanted to drive new bookings for their cosy Glamping Pod experience, reaching adventure-seeking, experience-hungry consumers across Scotland. The goal was simple: generate real revenue, fill pods, and attract guests who might never have discovered Peel Farm before, all while leveraging the power of local radio advertising to build trust and urgency.
The Execution
Peel Farm partnered with Planet Offers, promoted through Tay FM, one of Scotland’s most listened-to radio stations, putting the campaign directly in front of a highly engaged and locally relevant audience.
Here’s the offer:
- Glamping pod stay vouchers were made available at half price
- The offer was promoted across the Planet Offers platform, amplified by Tay FM’s reach and credibility
- The campaign ran from September 2025 through to January 2026
The combination of a premium-yet-accessible price point, a desirable experience product, and a trusted radio voice proved to be the perfect recipe. Listen to the audio:
The Results
Within just 5 months, every single glamping pod voucher had been claimed, a complete sell-out driven by the power of radio advertising.
But the numbers tell an even more detailed story when you look at who was buying:
| Region | Share |
| Dundee | 73.63% |
| Perth & Kinross | 10.27% |
| Fife | 5.48% |
| Aberdeenshire | 4.45% |
| City of Edinburgh | 2.74% |
| Glasgow City | 2.74% |
| Falkirk | 0.34% |
| North Lanarkshire | 0.34% |
| Greater Manchester | 0.34% |
The data confirms the campaign’s geographic precision, the overwhelming majority of buyers were located in Dundee and the surrounding Tayside region, perfectly aligned with Tay FM’s listenership. However, the reach extended as far as Edinburgh, Glasgow, Aberdeenshire and even Greater Manchester, demonstrating that a great experience offer travels further than expected.
The client also said:
“Planet Offers is a great way to promote my business locally on radio without any upfront cost. It guarantees that we see new people coming up to the farm and gives us great exposure at key times of the year when things are quieter. We have customers travelling to us from across the local area and the Central Belt, so we really see the value in using Planet Offers as part of our media plans each year.”
Claire, Peel Farm
Summary
Peel Farm’s Planet Offers campaign is a textbook example of what happens when the right product meets the right audience through the right platform.
- Sold out 100% of available vouchers
- Direct revenue generated
- Hyper-local targeting through Tay FM delivered buyers on the doorstep
- Extended reach beyond the core catchment, proving wider brand awareness
- Built on 7+ years of trusted partnership with Planet Offers
Ready to Sell Out Your Experiences?
Whether you’re a long-standing partner or new to Planet Offers, Peel Farm proves that the formula works. Get in touch today to find out how we can build a bespoke offers campaign that fills your diary, drives revenue and puts your brand in front of thousands of engage, local consumers.
Sell out your experience on Planet Offers.
Planet Offers | Powered by Tay FM & the Bauer Media network