Discover how Haute Dolci’s Presenter Endorsed Sponsorship with Forth 1 and breakfast show host Arlene boosted brand awareness, driving food lovers to experience a taste of luxury in Edinburgh. By combining the power of radio with captivating social media content, this campaign highlighted Haute Dolci’s delectable menu through Arlene’s authentic foodie experience. With engaging on-air promotions, a compelling online competition, and a genuine presenter endorsement, Haute Dolci successfully connected with Forth 1’s loyal audience, making their Edinburgh location a must-visit destination for dessert and brunch enthusiasts alike.
ABOUT THE CLIENT
Haute Dolci is a high-end dining experience renowned for its meticulously crafted desserts, brunch offerings, and savoury dishes, each designed to captivate the senses. Located at St James Quarter in Edinburgh, Haute Dolci creates a luxurious ambiance with its elegant décor and finely curated menu, appealing to both local residents and visitors. The restaurant’s new branch in Scotland aims to attract dessert and brunch lovers, offering a range of exquisite dishes that are crafted with premium ingredients.
ABOUT THE CAMPAIGN
This local sponsorship campaign, in partnership with Forth 1, part of the Hits Radio Network, leveraged the popularity and credibility of Arlene, one of the beloved presenters on the Forth 1 Breakfast Show, to attract a wider audience. Known for her engaging presence, Arlene’s endorsement brought Haute Dolci’s dining experience directly to the station’s devoted listeners, enhancing the restaurant’s visibility and appeal.
PURPOSE
The Brief:
To encourage Forth 1 listeners to visit Haute Dolci’s new location at St James Quarter, Edinburgh, and create an engaging digital experience combining radio and social media to generate awareness and drive footfall. This multi-channel campaign focused on showcasing Haute Dolci’s culinary offerings and unique dining atmosphere through the authentic experience and endorsement by Arlene.
MESSAGE
The Insight:
By positioning Haute Dolci as the ultimate destination for brunch and desserts, this campaign aimed to highlight the restaurant’s luxurious dining experience, premium service, and broad menu range. Arlene’s review conveyed that Haute Dolci is more than just a restaurant; it’s a must-visit location for food lovers seeking an exceptional experience.
ACTION
As part of the promotion, Arlene, one of Forth 1’s breakfast show presenters, visited Haute Dolci to savour and review the dishes, sharing her experience with Forth 1’s listeners and followers. While dining, Arlene documented her experience through photos and videos that were shared on Instagram, giving the audience a visual taste of the restaurant.
In addition, a dedicated competition page on Forth 1’s website hosted a written review by Arlene, allowing one lucky listener the chance to win a meal for four. This digital campaign was complemented by live on-air mentions during the breakfast show, promotional trails, and targeted social media posts, all driving traffic to the competition page.
SUCCESS MEASURES
Success Measures
75% of those who visited the page entered the competition.
44% of the entrants opted in to receive marketing communications from Haute Dolci, expanding their customer mailing list.
Through Arlene’s authentic endorsement and Forth 1’s integrated digital and on-air channels, Haute Dolci’s profile was significantly raised among food lovers in Scotland, driving both online engagement and in-store traffic.
TESTIMONIAL:
Here’s what Arlene said about her visit to Haute Dolci:
“There are a few perks in this job but one of my favourites is going to a café or restaurant to sample the menu.
So when I was asked to spend time at Haute Dolci – Level 3 at St James Quarter – I leapt at it. Not because I had never eaten there before but because it’s my favourite place to go and any excuse quite frankly.
Haute Dolci is elegant, spotlessly clean and a wonderful bright, calm place with views out to Princes Street to have a delicious coffee or something from their delightful menu. Whether it’s brunch, a light sandwich or dessert heaven, the staff led by Manager Habeeb will ensure you have impeccable service.
My choice this visit was a delicious mocktail – Strawberry Delight – a refreshing tall glass of blended fresh strawberries, lime, mint, chilled lemonade and ice. From the Sandos options, I went for a Marvelous Melt and I had to try one of their desserts. After taking an inordinately long time to choose between Pancakes, crepes, French Toast, Cheesecakes, Croffles or Sundaes, I went for ‘The Must’ from the Waffles menu. Now, I asked for a slightly smaller portion because I hate waste and I was quite full. However, I wish I hadn’t because the dessert was so light and delicious, I would have easily finished the full portion. Lesson learned.
If you are looking for somewhere with great food, wonderful serving staff, in the most beautiful surroundings, try Haute Dolci. You won’t regret it.”
Haute Dolci’s success with Forth 1’s Presenter Endorsed Sponsorship and hosted Competition shows the powerful impact of pairing a beloved radio personality with your brand. By harnessing the trust and influence of Forth 1’s breakfast presenter, Arlene, Haute Dolci attracted new customers and boosted brand awareness across Edinburgh, becoming a top choice for food lovers.
Do you have a favourite Hits Radio or Greatest Hits Radio presenter you’d like to see endorsing your business?
Get in touch with our Brand Content Specialists today to create a bespoke Presenter Endorsed Sponsorship that connects your brand with a passionate audience!