Meta is a global technology leader that creates innovative products and services designed to help people connect and collaborate. One of its standout products, the Meta Portal, is a smart video-calling device that enhances remote work and home communication.
About the Campaign
With working from home now a permanent fixture for many professionals, Meta sought to drive awareness and adoption of its Meta Portal among tech-savvy workers aged 25–45. The campaign aimed to reach this audience at key moments in the day: lunchtimes and late evenings, when distractions like children were less likely.
To achieve this, Meta turned to audioXi, Bauer Media’s market-leading digital audio advertising platform, known for its precision targeting and scale. The campaign specifically leveraged audioXi’s Tech Enthusiasts audience segment, paired with intent and contextual targeting of residential IP addresses, ensuring the message reached the right people, in the right environment, at the right time.
To assess performance, Meta commissioned a Smart Study with Veritonic, designed to evaluate the impact of the audio campaign on awareness, brand favourability, and purchase intent. The study surveyed listeners using a quiz-style format to gather clear, measurable results from both exposed and control groups.
Success Measures
The Veritonic Smart Study revealed strong uplifts across key brand metrics, proving the power of digital audio advertising:
- +20% Increase in product awareness
- +18% Increase in brand favourability
- +14% Increase in purchase intent
Summary
By partnering with audioXi, Meta was able to successfully engage its ideal audience; tech-savvy professionals working from home, using the agility and precision of digital audio advertising. With clear, measurable gains in awareness, favourability and intent, the campaign showed that even in a screen-saturated world, sound still sells.
Want to target your ideal audience with precision and impact? Discover how digital audio advertising with audioXi can help your brand cut through. Get in touch with us today.