Matlock Farm Park is a multi-award-winning family attraction nestled in the heart of Derbyshire. Known for its friendly animals, hands-on experiences, and brilliant indoor and outdoor play areas, it has become a firm favourite for locals and tourists alike.
About the Campaign
Matlock Farm Park partnered with Bauer Media’s Planet Offers platform to launch a series of Half Price Family Passes throughout the year, timed around key school holiday periods such as pre-Easter, summer, and Halloween.
Each offer included a 50% discount on a Family Pass (2 adults, 2 children), driving urgency and creating unbeatable value for families looking for affordable adventures. The offers were featured on both the Planet Offers website and promoted via Bauer’s radio stations, such as Greatest Hits Radio and Hits Radio.
About Planet Offers
Planet Offers is Bauer Media’s exclusive voucher platform, bringing our listeners unbeatable savings on experiences, events, and days out across the UK. It’s completely free for businesses, the only requirement is offering a genuine discount to our audience.
In return, businesses like Matlock Farm Park benefit from a multi-channel campaign promoted on some of the UK’s biggest and most trusted radio stations, such as Greatest Hits Radio, Magic, and Hits Radio. It’s a cost-effective way to drive revenue, boost visibility, and reach thousands of engaged listeners who are actively looking for half price family days out.
Client Testimonial
“Planet Offers is a fantastic platform that gives us the best of both worlds: huge exposure through trusted radio brands and instant customer purchasing. Our half price passes always sell out, often within a couple of days. We plan our campaigns around school holidays and find it an incredibly effective way to boost footfall and increase brand awareness for returning and brand new customers.”
— Lotty Hawkins, Communications Manager, Matlock Farm Park
Success Measures
- Campaign Sell-Out: Every Planet Offer for Matlock Farm Park has sold out
- Repeat Bookings: Matlock Farm Park runs offers 3x a year due to proven success
- Increased Footfall: Consistent uplift in family visits during offer windows
- Strong ROI: Instant sales with no upfront media costs
- Brand Exposure: Aligning with some of the UK’s biggest radio brands amplified trust and urgency
Matlock Farm Park’s use of Planet Offers is a textbook example of how savvy businesses can leverage localised radio and digital to create half price family days out that drive sales, footfall, and smiles – all in a short space of time. The farm’s strategic approach, tying into school holidays, makes the most of seasonal demand and parent priorities.
With no pre-booking required and instant e-vouchers, the offers were as easy for families to redeem as they were to love.