Magnum Bathrooms is a specialist retailer based in Aldershot, offering expertly designed and beautifully fitted bathroom solutions. Known for their attention to detail and excellent customer service, Directors Paul and Michelle Allen have built a trusted local business with a reputation for quality. They reached out to Bauer Media to see how Radio Advertising could benefit their brand.
About the Campaign
Magnum Bathrooms partnered with Bauer Media to launch a blended radio advertising campaign aimed at driving footfall and attracting new customers. The campaign ran across both traditional FM and DAB radio as well as targeted Digital Audio, combining broad reach with precision targeting. Airtime ran on Greatest Hits Radio (Surrey & East Hampshire), reaching listeners across the region, while Digital Audio enabled message delivery to internet-connected devices such as smartphones and smart speakers.
The radio advertising campaign focused on reaching ABC1 adults aged 35+ within a 15-mile radius of Aldershot, specifically targeting those most likely to be considering bathroom refurbishment or installation. It was delivered across some of Bauer Media’s most relevant national brands, including the Absolute Radio Network, Hits Radio Network, Planet Rock and Kerrang!, all of which perform well with listeners who have shown an interest in bathroom improvements.
Client Testimonial
“Our experience working with Natasha from Bauer Media, from day one was effortless. She understood what we were trying to achieve and delivered way beyond what we were expecting. The quality of the advertisement and the process to get it right was an enjoyable task. The feedback from our radio advertising campaign has been amazing. Footfall has increased and a new customer base has formed almost instantly. Having the different options for traditional radio and digital means you can target the right audience for the business.”
— Paul & Michelle Allen, Directors, Magnum Bathrooms
Success Measures
- Immediate uplift in footfall to the Aldershot showroom
- New customer base formed almost instantly after the campaign aired
- Positive customer feedback directly referencing the radio ad
- High radio advertising engagement across devices thanks to precise geo-targeting and brand selection
Summary
Magnum Bathrooms’ campaign is a perfect example of how combining traditional radio with digital audio can deliver results fast. By working with Bauer Media, they were able to reach the right audience at the right time with a message that resonated. Whether heard in the car or through a smart speaker at home, the ad successfully positioned Magnum Bathrooms as the go-to local experts for bathroom refurbishment.