A brand campaign that documents a life of journeys, and how important it is to find the right car.
The Brief
Create a brand strategy, identity and launch Lloyd Motor Group’s first ever brand campaign. Identify the key audience segment to target and execute a synchronised creative direction across multiple platforms.
The Insight
The life-changing decisions, choices and journeys that young families experience can influence their car buying behaviour. And finding the right car for the right chapter of their life is a big deal.
Testimonial
“Bauer Create got us. They understood our journey and listened to the challenges we faced. We had a good brand that people admired, but we focussed too many of our marketing efforts on short-term sales activation activity.
The resulting brand campaign is exactly what we set out to achieve, and we are delighted with all the work. I would highly recommend the Bauer Create team.”
Craig Kirkpatrick,
Head of Marketing, Lloyd Motor Group
