Manchester City Football Club Tours is the official stadium and museum experience for fans visiting the Etihad Stadium. Offering behind-the-scenes access to one of the Premier League’s most successful clubs, the tours welcome visitors of all ages from across the UK and around the world. Their goal is to drive visitor numbers, raise brand awareness and celebrate Manchester’s sporting heritage.
About the Campaign
Manchester City Football Club Tours partnered with Bauer Media to reach new and existing audiences across Greater Manchester and the wider North West.
The campaign featured:
- audioXi Advertising delivering targeted impressions to 18–44-year-olds across the North West, Leeds and Yorkshire
- Direct Airtime on Hits Radio Manchester, with 30-second commercials highlighting the stadium tour experience and inviting listeners to book
- A Video Edit & Digital Campaign for the Women’s Super League, including a custom video with Fleur East hosted on a competition page at HitsRadio.co.uk and promoted via Facebook ads
Success Measures
- Reach: Up to 283,000 Greater Manchester listeners
- Targeted Digital Impressions: 160,000 audioXi impressions across the North West, Leeds and Yorkshire
- Enhanced Engagement: Competition page hosted for up to six weeks on HitsRadio.co.uk with additional Facebook ad promotion
- Effective Local Positioning: Aligned with Hits Radio’s award-winning local news, traffic updates and high-profile presenters to deliver authenticity and trust
Summary
The Manchester City Football Club Tours campaign combined the power of traditional radio with highly targeted digital audio via audioXi, and social media activity.
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