Adrian Flux Insurance partnered with Bauer Media to deliver an award-winning recruitment campaign using the power of Digital Audio and Radio Advertising. By targeting specific audiences with tailored messaging, this innovative campaign showcased Adrian Flux as a desirable employer while achieving outstanding results. With a focus on engaging potential candidates in key locations, the campaign highlighted how Digital Audio and Radio Advertising can be instrumental in attracting top talent and building brand awareness.
About the Client
Adrian Flux is one of the UK’s largest specialist insurance brokers, passionate about providing Insurance for the Individual for more than 50 years. Based in Norfolk, the company is known for tailoring cover to suit unique customer needs. Adrian Flux is also committed to offering the same personalised approach to its employees, empowering them with flexible working policies and tailored benefits.
The digital audio activity with Bauer Media formed part of a larger recruitment campaign designed to support Adrian Flux’s 2024 recruitment drive. The goal was to attract high-quality candidates to roles at their East Winch and Norwich offices.
About the Campaign
PURPOSE
Adrian Flux wanted a radio advert to complement their existing recruitment messaging across their website, social media, and out-of-home (OOH) campaigns. The audio ad needed to position Adrian Flux as a desirable employer while raising awareness of the brand in targeted locales.
MESSAGE
Just as Adrian Flux tailors insurance for the individual, they strive to offer the same personalised experience for employees. The core message, Careers for the Individual, highlighted Adrian Flux as an employer offering flexible working policies and a variety of tailored benefits to suit different lifestyles.
ACTION
Bauer Media’s team collaborated with Maze Media to deliver a targeted Digital Audio campaign. The creative team, led by Amanda Anastasopoulou, crafted engaging scripts and selected Alexia Kombou as the voiceover talent. The ad encouraged listeners to “Search Adrian Flux Careers,” inspiring them to explore career opportunities when ready.
Client Testimonial
“We’re delighted that the partnership between Bauer and Maze has been recognised for its outstanding performance in our recruitment campaign. The quality of the audio ad was second to none, and it perfectly reflected the professional nature of Adrian Flux while detailing succinctly all the reasons we believe people should consider joining our company.”
– Gerry Bucke, General Manager, Adrian Flux
What is Digital Audio?
Digital audio advertising delivers targeted audio messages through digital devices, like smartphones and tablets, ensuring the right audience hears the right message. For Adrian Flux, this meant delivering recruitment-focused messages to audiences in specific postcodes, tailored to reach age brackets that most align with their recruitment needs. Our in-house team crafted the engaging script for this campaign, helping Adrian Flux reach the ideal listener across Norfolk.
At Bauer Media, our team of digital audio specialists expertly plan, script, and execute campaigns designed to achieve results. We know how to capture attention and create meaningful connections between brands and their audiences.
Success Measures
98.7% listen-through rate.
VOX Award winning audio creative.
Increased organic search queries.
Thanks to this comprehensive recruitment campaign, Adrian Flux saw a steady flow of quality applicants during their recruitment drive. The radio ad achieved an impressive 98.7% listen-through rate and contributed significantly to increased organic search queries and engagement across other channels.
VOX Award Recognition
Bauer Media’s audio campaign for Adrian Flux secured a prestigious win at the VOX Awards for Best Human Performance in an Audio-Only Broadcast. This accolade was awarded to voice artist Alexia Kombou and producer Rick Loynes, with the script written by Amanda Anastasopoulou. Celebrating its 30th anniversary in 2024, the VOX Awards is one of the UK’s premier events for voice artists and producers, recognising excellence in the broadcast industry.