Adrian Flux Insurance needed to attract quality candidates to roles at their Norfolk offices. Bauer Media delivered a targeted Digital Audio campaign that didn’t just reach the right people, it won awards doing it.
The Brief
Adrian Flux were running a 2024 recruitment drive to fill positions at their East Winch and Norwich offices. They wanted an audio ad to work alongside their existing activity across social media, their website, and out-of-home, positioning them as a desirable employer to candidates in specific local areas.
The campaign needed to reach the right age groups within a targeted Norfolk postcodes and carry a clear, compelling message: that Adrian Flux offers careers as tailored to the individual as their insurance products.
The Execution
Bauer Media’s in-house creative team worked alongside agency Maze Media to build a Digital Audio campaign from the ground up. Copywriter Amanda Anastasopoulou crafted the script around the central message, Careers for the Individual, reflecting Adrian Flux’s flexible working policies and tailored employee benefits. Voice artist Alexia Kombou was selected to bring the ad to life, with production handled by Rick Loynes.
The campaign used Digital Audio’s precise targeting capabilities to serve the ad to relevant audiences in specific postcodes across Norfolk, with a clear call to action directing listeners to search “Adrian Flux Careers.”
The Results
• 98.7% listen-through rate: listeners stayed engaged right to the end
• The campaign drove measurable uplift in organic search queries, amplifying the impact of Adrian Flux’s wider recruitment activity
• A steady flow of quality applicants throughout the recruitment drive
• VOX Award winner: the creative was recognised at one of the UK’s most prestigious audio industry awards, winning Best Human Performance in an Audio-Only Broadcast, celebrating the 30th anniversary of the VOX Awards in 2024.
Summary
This campaign is a clear example of what targeting audio advertising can deliver. By combining precise audience targeting, strong creative, and expert in-house production, Bauer Media helped Adrian Flux cut through in a competitive recruitment market, driving real-world results and award-winning work in the process.
Whether supporting a wider multimedia campaign or standing alone, audio advertising is a powerful, measurable tool for brands looking to reach the right people in the right place, at the right town.
Want to find out how audio advertising could support your next recruitment drive, or any campaign where reaching the right audience really matters? Get in touch with our Hits Radio Advertising team.