Ashwood Homes is a trusted housing developer specialising in quality residential properties across Lincolnshire and beyond. Known for their well-designed homes and strong local reputation, Ashwood Homes continually look for ways to connect with prospective buyers in a competitive market.
About the Campaign
Ashwood Homes partnered with Bauer Media throughout 2023 and 2024 to promote their new housing developments including Woodland Rise, The Brambles, and Summer Saver incentives. The marketing strategy focused on a multi-channel approach with Digital Audio Advertising, Social Media, and Homepage Takeovers across targeted Bauer Media platforms.
Digital Audio Advertising was the standout medium, delivering over 1.2 million impressions across four campaigns. With an average Listen-Through Rate (LTR) of 99.4%, the audio activity successfully captured the attention of engaged listeners in local areas like Lincolnshire, West Norfolk, and Peterborough.
Social Media supported the campaign with strong localised targeting, leading to more than 2,100 link clicks across multiple campaigns.
Website Takeovers further reinforced the message by aligning with local Bauer stations such as GHR Bucks, Beds & Herts and GHR Peterborough, achieving over 24,000 impressions.
Client Testimonial
“Bauer’s digital audio and social solutions have helped us maintain a strong presence in key locations. The listen-through rates have been incredible and prove we’re getting our message across. We’ve seen a noticeable increase in interest across our developments, especially during the Summer Saver campaign.”
– Ashwood Homes Marketing Team
Success Measures
Ashwood Homes’ campaigns delivered impressive results across all channels, with three clear success factors emerging:
- Exceptional Engagement via Digital Audio Advertising
With listen-through rates consistently above 99%, the digital audio ads resonated strongly with local audiences. This shows the format’s power in holding attention and delivering brand messaging effectively. - Strong Social Click-Throughs Driving Web Traffic
Social media activity generated thousands of link clicks, with particularly high engagement during the Woodland Rise campaign. This helped drive valuable traffic to Ashwood Homes’ website and support lead generation. - Consistent Brand Visibility Through Multi-Channel Integration
The inclusion of homepage takeovers, alongside audio and social, reinforced brand presence across key Bauer Media channels. This integrated approach maximised exposure and ensured campaign continuity throughout the buyer journey.
Summary
Ashwood Homes effectively maximised Digital Audio Advertising and supporting digital formats to enhance their brand visibility and drive engagement with house buyers. With industry-leading LTRs and consistent social performance, their campaigns successfully reinforced brand trust and local relevance.
Looking to bring your property developments to life through high-impact Digital Audio Advertising? Get in touch with our team at hitsradioadvertising.co.uk to start your campaign today.