Brief
Bring start-up wellbeing content brand ‘Wellbetter’ to life ahead of their global launch. Create a robust brand strategy, market positioning, and visual and audio identity that grabbed attention across all platforms.
Insight
The health and wellbeing industry is often misunderstood and misrepresented. It felt like an echo chamber for the already ‘converted’. The concept of wellbeing had to be more relatable and accessible to the masses. Small, happy, entertaining moments in people’s day can make a big difference to their mental wellbeing.
The Solution
Have a Better Day was our statement of purpose for Wellbetter. Our position in the crowded wellbeing space was to become a place that created small, uplifting interactions that put smiles on faces. A platform for positive.
We created a new brand identity and a suite of visual branding, audio branding and animated idents. We developed all strategy, copy and music production, built a simple, vibrant new content hub at wellbetter.com, and a suite of branded print and packaging.
