Designer Exchange is a fashion retailer specialising in buying and selling preloved luxury. Their mission is to grow the preloved community and make luxury fashion more accessible to all. By encouraging circular fashion habits, they’re helping to shape a more sustainable future for style-conscious consumers.
About the Campaign
In partnership with Bauer Media’s Hits Radio Liverpool, Designer Exchange took centre stage at one of the North West’s most stylish events, Ladies Day at Aintree. The ‘Red Rum Runway‘ campaign was built to spotlight the very best of local fashion, and Designer Exchange was positioned as Hits Radio’s official (unofficial) style partner.
This was a Social-First campaign brought to life by Bauer Create and filmed by our in-house team of videographers. From a 6am live broadcast by Hits Radio’s Leanne and Joel from inside Aintree Racecourse, to high-impact video content and a TikTok that reached over 600k views, the campaign was all about capturing and celebrating fashion, fun, and Liverpool glam.
Key elements included:
- A viral organic TikTok reaching 632.4k views and counting
- Instagram Reels on @hitsradioliverpool amassing 99.2k views
- Sponsored social posts and a live competition offering listeners the chance to win a £500 Designer Exchange voucher
- Filmed and edited video content rolled out across Hits Radio social channels and shared with the client for owned use
- A 7-day on-air campaign on Hits Radio Liverpool reaching 219,433 Adults 15+ with over 753,000 impacts
Designer Exchange also treated a racegoer to a £500 voucher live on the day, as part of the Style Star of the Day activation, bringing the brand to life through presenter engagement, crowd interaction, and social amplification.
Success Measures
- 632.4k TikTok views on organic creator content
- 99.2k Instagram Reels views on Hits Radio Liverpool
- Over 750k radio impacts across Liverpool and the North-West
- 219k+ Adults 15+ reached via on-air campaign
- High engagement through the ongoing online competition and increased awareness of Designer Exchange in the North West
Summary
The Red Rum Runway campaign proved that Bauer Media offers far more than just audio. With creative development by Bauer Create, live event coverage, in-house video production and standout social engagement, this campaign delivered real cut-through. It celebrated sustainable style in the heart of Liverpool and brought the Designer Exchange brand to life in front of a hyper-engaged local audience.
Ready to Bring Your Brand to Life Like Designer Exchange?
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