Chesterfield Bowl partnered with Planet Offers to reach more local families and showcase an affordable, fun day out during a time when household budgets remain under pressure. Through a half-price bowling promotion supported by radio advertising across Greatest Hits Radio Derbyshire, the family-run venue was able to increase its visibility, attract new visitors and provide excellent value for customers.
The Brief
Chesterfield Bowl wanted to reach more families in the local area while remaining competitive in an increasingly challenging economic climate. With the cost of living continuing to impact household budgets, it was important to offer a compelling and affordable experience that would encourage visits throughout the year.
At the same time, as an independent, family-run bowling alley, Chesterfield Bowl was looking for opportunities to raise its profile and compete with larger leisure operators in the market.
The Execution
To help Chesterfield Bowl reach more local families and drive new customers through its doors, Planet Offers created a compelling promotion offering half-price bowling passes for up to eight people.
The offer was supported by a targeted radio campaign across Greatest Hits Radio Derbyshire, ensuring the promotion reached audiences within Chesterfield Bowl’s key catchment area. The creative was designed to stand out by using playful bowling-themed language, telling listeners the deal might be “right up your alley”. This helped create an immediate connection between the offer and the venue while communicating the value of the promotion in a memorable way.
By combining an appealing family-focused offer with the reach and trust of local radio, the campaign successfully raised awareness of Chesterfield Bowl and encouraged listeners to take advantage of an affordable day out. The promotion not only attracted bowling bookings but also introduced new customers to the wider experience available at the centre, helping to build both footfall and brand recognition for the family-run business.
The Results
The partnership delivered benefits for both customers and the business.
The discounted offer made bowling more accessible to families looking for affordable leisure activities, helping them enjoy quality time together without stretching their budgets. Meanwhile, the increased visibility generated through Planet Offers helped Chesterfield Bowl stand out against larger competitors and reach new audiences.
Importantly, the offer also drove additional spend across the venue. With savings made on bowling, families had more flexibility to purchase food, drinks and enjoy other activities available within the centre, creating a positive experience for visitors while delivering commercial value for the business.
Client Testimonial
“Planet Offers is an amazing option for both the customers and the business of Chesterfield Bowl. It offers a fun family activity throughout the year at a very affordable price, which is becoming increasingly harder to find due to the ever-increasing cost of living.
Planet Offers allows us to offer bowling at a low price whilst also giving our family-run bowling alley the chance to be recognised against larger companies through radio advertising.
The lower price means families have a bit more money available to spend on food, drinks and other activities within the centre. This allows them to spend even more quality time together while helping us thrive during a challenging financial period.” Debbie, Chesterfield Bowl
Summary
Planet Offers has helped Chesterfield Bowl achieve the perfect balance between customer value and business growth. By making family entertainment more affordable while increasing local awareness, the partnership has generated benefits for visitors and the venue alike.
Want to attract new customers, increase footfall and grow awareness of your business? Reach out to the Hits Radio Advertising team.