About the client
Blackpool Transport Services is the leading public transport provider serving Blackpool and the Fylde Coast. They operate an extensive network of bus and tram services, ensuring that both locals and visitors can travel easily, safely, and sustainably across the region. As an integral part of the community, they are committed to providing accessible, reliable, and environmentally friendly transport solutions that enhance the daily lives of passengers.
Their ongoing investment in modern vehicles and services reflects their mission to continuously improve customer experience while supporting a cleaner and greener Blackpool.
About the campaigns
We have worked on multiple multi-platform video campaigns.
“RECRUITMENT“
PURPOSE
Recruitment: Attract new talent from across the Blackpool and surrounding areas
MESSAGE
Helping people get to where they need to be in the community. Become a part of people’s daily journey.
“TAKE THE TRAM“
PURPOSE
Increase awareness of people living outside of Blackpool to use the train and use the tram to explore 11 miles of the golden beach
MESSAGE
Use the train, Take the tram.
Action For Both Campaigns
We delivered a multi-platform campaign, built to maximise on audience reach across the targeted areas – combining traditional radio, digital audio, video production and video amplification.
Working with Leanne and the entire Bauer team has been an absolute pleasure. From the start, their creativity and professionalism have shone through, making every project not only successful but enjoyable.
From our relationship with Leanne and her management of our partnership to her coordination and attention to detail, ensuring everything runs smoothly, no matter the project.
Keiran and Peter’s videography skills have always exceeded our expectations in capturing the right footage and collaborating with creative inspiration for us, they just, get it!
Here’s to a continued partnership!
– Daniel Atkinson, Head of Marketing
Blackpool Transport Services
Success Measures
- Our recruitment campaigns using multi-platform video have attracted a new generation of talent, helping us strengthen our workforce with dynamic and motivated individuals.
- By highlighting the benefits of commuting with Blackpool’s iconic trams, we’ve successfully driven modal shift, increasing public transport use among local residents.
- Thanks to our video campaigns, we’ve seen a significant rise in customer engagement and a surge in positive feedback about our services.
- Our collaboration with digital media platforms has not only boosted recruitment but also helped us connect with the community in a more authentic and impactful way.