Be Your SASS: A Vintage Clothing Boutique
Located in St Columb Major, Be Your SASS is vintage clothing boutique. Despite its relatively recent establishment, the store has made a significant impact, utilising Instagram as their primary medium for client interaction.
OBJECTIVE
Increase foot traffic to the boutique.
KEY MESSAGING
1. Amplifying brand visibility to highlight its presence in St Columb Major.
2. Debunking misconceptions about vintage clothing, emphasising its affordability, diverse size range, and universal appeal.
3. Advocating for the environmental benefits of choosing pre-loved attire over fast fashion.
CAMPAIGN STRATEGIES
1. Launching promotional initiatives to stimulate customer engagement.
2. Promoting active engagement with Be Your SASS’s Instagram posts.
3. Showcasing the unique in-store experience to attract potential customers.
4. Implementing measures to augment the brand’s followers on Instagram.
Get in touch with us today
– Josie Yabsley, Owner, Be Your Sass
The campaign led to an observable increase in both online engagement and physical footfall.
Pre-Campaign: 2,002 followers
Post-Campaign: 2,161 followers
FOOTFALL
Pre-Campaign: ~50 per week
Post-Campaign: ~60 per week (20% increase)