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Be Your Sass – Case Study

About the client

Be Your SASS: A Vintage Clothing Boutique
Located in St Columb Major, Be Your SASS is vintage clothing boutique. Despite its relatively recent establishment, the store has made a significant impact, utilising Instagram as their primary medium for client interaction.

About the campaign

Increase foot traffic to the boutique.

1. Amplifying brand visibility to highlight its presence in St Columb Major.
2. Debunking misconceptions about vintage clothing, emphasising its affordability, diverse size range, and universal appeal.
3. Advocating for the environmental benefits of choosing pre-loved attire over fast fashion.

1. Launching promotional initiatives to stimulate customer engagement.
2. Promoting active engagement with Be Your SASS’s Instagram posts.
3. Showcasing the unique in-store experience to attract potential customers.
4. Implementing measures to augment the brand’s followers on Instagram.

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"I was really excited to be working with Pirate FM as we hadn’t done much advertising and we felt that this could really make a difference to my business.
As a relatively new, local business, I wasn’t sure if my limited budget would be able to stretch to working with Pirate FM, so I made a tentative enquiry. Andrea came to see me and asked lots of questions about my business, my objectives and budget. She came back with some ideas for me and I was delighted to discover that I could have an online competition using a Pirate FM Presenter as a model for my clothes as well as mentions on the radio - all within my budget. The process was quick, easy and fun and before long, the competition was live.
I have had loads of feedback about my campaign including lots of brand new customers in my shop, new followers on Instagram and lots of people telling me that they had heard it on the radio or seen it online.
I am thrilled with the results of my campaign and really enjoyed working with the team at Pirate FM. They really understood my business needs and worked creatively to devise a campaign which was successful, affordable and also lots of fun."

– Josie Yabsley, Owner, Be Your Sass

Success measures

The campaign led to an observable increase in both online engagement and physical footfall.

Instagram metrics icon


Pre-Campaign: 2,002 followers

Post-Campaign: 2,161 followers

Footfall metrics icon


Pre-Campaign: ~50 per week

Post-Campaign: ~60 per week (20% increase)

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