York Maze Family Pass – Half Price via Planet Offers
York Maze is a much-loved family attraction located just outside the city of York. Open seasonally, it’s home to the largest Maize Maze in Europe and offers over 20 rides, shows and attractions for families with children of all ages. From giant slides and pig racing to water fun and stage shows, it’s an iconic summer destination for locals and tourists alike.
About the Campaign
Ahead of the 2025 summer season, York Maze partnered with Planet Offers to promote a York Maze Family Pass at 50% off, valid for admission between 12th and 20th July 2025. The offer included entry for four people (aged 3 and over), encouraging early footfall before peak holiday dates.
Promoted via local Bauer Media radio stations, digital channels, social posts and newsletter placements, the campaign was positioned as a limited-time opportunity for families to enjoy an affordable summer day out.
What is Planet Offers?
Planet Offers is Bauer Media’s exclusive voucher platform, designed to help businesses drive instant footfall and brand exposure through irresistible, time-limited offers. Each campaign is supported by local radio promotion, digital advertising, email marketing and social media.
For listeners, it’s the place to grab half-price vouchers for their favourite attractions, dining experiences, services and more. For clients, it’s a trusted way to attract new customers, increase early-season sales and fill capacity quickly.
With instant delivery, 14-day no-quibble refunds on most offers, and a loyal consumer base, Planet Offers delivers measurable results fast.
Client Testimonial
“We know from experience that Planet Offers works. The York Maze Family Pass always sells out in no time, and the buzz it creates is a great way to launch our season. We get strong promotion, guaranteed footfall and happy customers – what’s not to love?”
– Marketing Team, York Maze
Success Measures
- 100% of vouchers sold out in under 60 minutes
- Boosted early-season attendance and advance bookings
- Featured on-air across multiple Bauer Media stations in the region
- Created social media buzz and new email sign-ups for York Maze
- Delivered trackable ROI with minimal marketing outlay
Summary
By using Planet Offers, York Maze successfully drove early awareness and sales through an exclusive, time-limited offer. The York Maze Family Pass not only created urgency and excitement among families, but also provided valuable exposure and footfall at the start of their summer season. The result? A sold-out deal and another a-maize-ing success story.
Want to be our next success story?
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