Sandicliffe Motors are a family-owned dealership established in Nottingham over 70 years ago. They operate over 11 dealerships across the East Midlands, representing many of the top brands and additionally cater to the used market.
Purpose
The client looked to market to local car buyers and raise awareness of their business.
Message
Customer service is the heart of the business and so considering this we looked to convey this to potential customers. Focusing on choice, assurance and trust, the ad communicates to customers how their experience is the priority.
Action
The aim was to drive traffic their website to allow customers to find out more about their business. Their a partial e-commerce business so customers are also able to browse their stock through the site. Using our digital tracking service “Pixel”, we were able to more accurately record campaign results.
Listen to the audio ad for Sandcliffe Motors
Audio impressions: 600,004
Listen Through Rate: 99.19%
“We had previously stepped away from Radio Adverts due to the inability to effectively measure customer engagement and activity and therefore give an accurate ROI. Pixel gives us this information and allows us to see that RADIO WORKS! Based on the performance with Pixel we have the confidence that Radio is a viable option and have, since our initial trial, increased our spend in this area.”
– Luke Stork, Group Ops Manager, Sandicliffe Motor Group
