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20 September 2023

Care Sector Recruitment Campaigns

Filling in the blanks

Since the initial impact of COVID, conversations around labour shortages have been consistent across the working world. Many sectors have fulfilled their recruitment challenges, unfortunately, the care industry stands alone in its stark shortage of staff.

It’s true what you’re seeing

You will be no stranger to the reality and impact the lack of staff is having on the industry, however, the scale of the problem is perhaps much greater than it seems. Latest reports show over 150,000 vacancies* and as we move into the colder months, this is likely to only grow further.

Standing out

Reports in June show the vacancy rate of the industry at 8.9%, this is over double what it was 10 years ago.* Don’t be misled into thinking this a situation we’ve seen before, the recruitment crisis the care sector is facing right now is different than anything before. Whilst other industries look to be improving, the care industry has almost triple the vacancy rate of the wider economy.*

Getting it sorted

We have an excellent record of helping businesses achieve their recruiting goals. We were able to help Birmingham & Solihull NHS Foundation secure 1400 attendees to their recruitment fair. We have the targeting tools, diverse range of platforms and ultimately, the audience available to amplify your recruitment and get on top of the gap. 7.6% of our listeners work in care – this is 28% more likely than the national average.† With our help, you can target the right people, at the right time, with a message that resonates with them.

Get on top of it, with a strategy that works

*Skills for Care – The size and structure of the adult social care workforce in England – Workforce supply and demand trends

†TGI GB 2023 May. Listened in the last month