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2 July 2024

Bauer Is Digital 

Radio is a core part of who we are, but it’s not the whole story. Digital channels are absolutely critical for intelligent businesses looking to achieve sustainable growth. The prevalence and sustained growth of digital technology continues to change the playing field and we’re moving with it. We are reshaping how our audience consumes media and how advertisers engage with them. Bauer leads the market on digital and connected listening with over 81% of our audience listening via a digital or connected device.* 

Measurable ROI: Insuring Investment 

One of the significant advantages of digital marketing is the ability to measure and analyse performance in real-time. Through analytics tools we can track the effectiveness of your campaigns, identifying what works and what needs adjustment. This data-driven approach empowers us to optimise your investment, allocating resources to strategies that yield the highest return on investment (ROI) and adapting quickly to changing market dynamics. 

What we can do for you 

All the services required to help you with your marketing strategy and advertising objectives. We can align your digital channels to complement a multi-channel approach, and leverage your market share giving you access to our huge, engaged and loyal listeners. 

Social Media 

Leverage social media platforms to expand your reach and engage with your target audience effectively. Our social media experts develop strategic content that resonates with your followers, driving traffic to your website and increasing brand visibility. 


Elevate your advertising campaigns with captivating animations that grab attention and convey your message effectively. Animated ads are not only visually appealing but also enhance engagement, keeping your audience hooked. 

Website Design 

We design and develop custom SEO-friendly websites that showcase your businesses products and services. Optimised for visibility in search engine results, they attract organic traffic and increase your online presence. With user-friendly navigation and compelling visuals, we ensure your website engages visitors and encourages them to take action. 

Digital Audio 

The next step in audio advertising technology. Digital audio allows us to target your chosen demographics with perfect precision. This will enable you to cut down on wasted spend and ensure your ads are only heard by the audiences you select. The right people, at the right time, in the locations that matter to you.  

Invest In Expertise 

Many agencies are jack of all trades, offering every marketing service possible.  

Our strength is in our size, with a team of hundreds of experts making our business what it is today. We work with you to only offer the strategy that fits with your business needs. 

Source: Rajar Q1 2024