Your fans are already listening.
Bauer Media reaches millions of women’s football fans every week across radio and digital audio. Here’s how audio advertising will make sure your club is the next one they hear about.
2.3mBauer Media listeners follow women’s football |
415klisteners have paid to watch Women’s Football at a venue |
1.7mof our Female listeners play Football |
Here’s a special message from Mollie and Rosie.
Mollie & Rosie Kmita host The Warm Up on KISS FM, Bauer’s weekly women’s football and lifestyle show. Music, culture and unfiltered conversation with the athletes and creators shaping the women’s game.
Our Listeners already love women’s football.
This isn’t a niche audience you need to go and find. It’s a mainstream, passionate fanbase that’s already tuning in, you just need to reach them.
2.3mBauer listeners follow women’s football +24% vs national average |
451khave listened to women’s football on the radio in the last 12 months +47% vs national average |
98%more likely to have paid to watch women’s football live at a venue 415,000 listeners |
4.8mBauer listeners play football themselves +50% vs national average |
Source: TGI GB 2026 May. All figures indexed against the national average.
It’s already working for Aston Villa Women.
A real campaign, with a real result. Here’s how locally relevant audio advertising helped one WSL club sell more tickets to their biggest matches of the season.
How audioXi boosted ticket sales for Aston Villa Women’s biggest matches.
“The campaign exceeded all our expectations and from the very start, the strategy was clear and well-targeted, designed to drive excitement and ticket sales for Aston Villa Women’s biggest matches of the season.”
Emily Peacock · Marketing Executive, Aston Villa Women
300kimpressions booked across Bauer brands & devices |
Listen to their audio.
10 Second Tags
Partner Tag 1
40 Second AudioXi Adverts
Aston Villa vs Arsenal
Real WSL audio, made for real regions.
“This Is the One” ran across our network, tailored to each region. Have a listen to how locally relevant audio sounds for fans on the ground.
North East |
Manchester |
London |
Let’s get your club on air.
Whether it’s a local campaign or national reach, we’ll build something around your club, your fans, and your biggest matches of the season.
Already working with us?
If you’ve got an existing relationship with Bauer Media, the quickest way to get moving is straight through your Account Manager. They’ll already have the context on your club and can move things forward immediately.