Reach Families This October Half Term with Bauer Media
As Halloween and the October half term approach, families across the UK are planning exciting days out, spooky staycations and unforgettable themed adventures.
For brands looking to tap into this high-spend, high engagement season, Bauer Media’s Radio and audioXi (our enhanced Digital Audio offering) provide the perfect platform.
With our highly engaged, family focused audience, advertising with Bauer Media enables your business to drive awareness, footfall and sales this autumn.
Why Bauer Media?
Unrivalled Reach: With over 21.8 million weekly listeners across the UK, our stations connect with audiences during key family moments like half term, when they’re actively planning and participating in leisure and entertainment activities.
Trusted Voice: Our brands, including Hits Radio, Greatest Hits Radio, Magic and KISS, are trusted stations in listeners homes, cars and on-the-go, making your message part of their everyday lives.
Engaged Families: 4.2 million Bauer Listeners agree that they “enjoy spending time with my family”, therefore, Halloween and half term are perfect opportunities to connect with audiences already motivated to make lasting memories.
Why Advertise This Half Term?
Bauer listeners are enthusiastic supporters of UK staycations and experiences. They’re more likely than the average UK adult to explore attractions, take short breaks and enjoy fun filled days out close to home – especially during the school holidays.
Our audience insights show:
- 5.1 million listeners say “I like to take holidays in my own country rather than abroad”
- 12.1 million listeners have been on days out in the past 12 months and they’re 25% more likely than the national average to do so.
- 3.9 million listeners have visited attractions in the last year and are 49% more likely than the national average to do so.
- 3.6 million listeners have been to theme parks in the past 12 months – an impressive 66% more likely than the national average.
- 2.7 million listeners enjoy theme parks, water parks and zoos whilst on holiday – 32% more likely.
Our audiences are ready to act, is your brand the one they’ll hear?
October Half Term: The Perfect Time to Make an Impact
October is a time of heightened consumer activity, with families seeking entertainment, gifts, costumes, days out and treats. By advertising on Bauer Media platforms, you can:
- Connect with audiences as they plan half term activities
- Drive awareness and bookings for visitor attractions, themed events, family friendly getaways and seasonal retail offers.
- Engage with on -the-go consumers via smart speakers, mobile apps, DAB and in-car listening.
Tailored Campaigns That Deliver
We work with brands to create bespoke, multichannel campaigns that deliver real results. From on-air promotions, sponsorships and audioXi campaigns, we’ll help you cut through the Halloween noise and speak directly to families where they’re listening most.
Whether you want to:
- Boost ticket sales for a Halloween event
- Launch a half-term holiday promotion
- Promote themed products in retail
- Drive bookings for family getaways
…we’ll help you get there.
Let’s Create Something Spook-tacular
Halloween and the October half term offer brands a limited time opportunity to connect with millions of families across the UK and no one reaches listeners quite like Bauer Media.
Get in touch today to discuss how we can help you create a campaign that’s impactful, engaging and perfectly timed for the season.