We know that 28% of our listeners bought vouchers as gifts last year
And 30% went on a Christmassy day or evening out**. Getting your message on air from the moment people begin to think about the festive period gives you the best chance of embedding your name in listeners’ minds.
But not everyone is quite so organised – continuing your campaign into the festive season will account for any last-minute bookings or gift-buying, while also advertising during a prime time for radio. Throughout Christmas, 19% of people listen to us more, and 44% of listeners will look for more information after hearing an advert***. We can help you stand out against your competitors, crafting a unique and considered festive campaign that will grab people’s attention from the very beginning.
Advertising on the radio is a great choice for your business
Radio advertising is relevant
Adverts on the radio talk to the right people at the right time & place with targeted messages.
Radio advertising is targeted
Radio is the number 1 platform for targeting and number 1 platform for cost per thousand audience.
Radio advertising drives response
Radio has always been a strong “call-to-action” medium, and this is even more true in a world where consumers access brands via the internet.