Challenging interest rates, stagnant inflation, and tough mortgage rates. These factors are reshaping consumer behaviour and presenting new hurdles. However, with the right marketing strategies, you can not only survive but also thrive amidst these challenges.

Understanding the Landscape

High-interest rates and inflation affect consumer spending patterns and purchasing power, directly impacting the demand for home improvement products and services. Repositioning your products and services is key to holding onto your customers. Show your products and services in a different light and illustrate why they can’t afford to miss out or how the investment benefits are just too good to pass up on.

Strategic Marketing Solutions

Effective marketing is key to navigating the complexities of the home improvement market in the face of high-interest rates and inflation. You need the right partner to ensure you get the messaging just right. Our work has enabled many of the UK’s top brands to connect with consumers and deliver real impact for their businesses.

Targeting the right people

We don’t just offer industry-leading creative products from some of the best talent available, we also offer the UK’s most influential brand network, with a diverse audience of 23.3 million every week. In fact, 1.3 million¹ of our listeners are already expecting to make major home improvements this year. We have plenty of potential customers waiting.

Don’t let changing tides hold your business back.

1. TGI GB 2023 September. Listened in last month  ↩︎