Sewerby Hall is a major tourist attraction in the East Riding of Yorkshire, attracting over 150,000 visitors a year. The Sewerby hall and gardens are a host to many local community events. The Winter Wonder Land, a brand new event to be hosted during Christmas 2021. In order for this event to be a success, it will need to catch the attention of visitors in and around the region.
To sell tickets for its brand new event – The Winter Wonderland. Aiming to achieve up to 12,000 tickets sales for December 2021.
Sewerby Winter Woodland is a brand-new event and completely unique to the area. Suitable for children & adults of all ages, the event will take visitors on a magical outdoor journey of spectacular Christmas themed sounds and lights.
To encourage people to buy tickets online. Through driving traffic to the Sewerby Hall Website to purchase tickets for the Winter Woodland event.
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"Working with the established radio brands Viking FM and Greatest Hits Yorkshire Coast as our media partners for the first Sewerby Winter Woodland was a great opportunity for us. We used the partnership two bursts initially when the event went on sale, seeing the traffic to the website increase to 2,000 page views per day at its peak. The live talk ups on Viking building up to a ticket giveaway, online competition with Greatest Hits Yorkshire Coast both worked well.
On the second advertising burst we sold 5,000 tickets in a month and the airtime drove visitors to our website. I thought the script writing was brilliant as it encapsulated the magical feel of the event. We even used the team to write and record audio which we used with video of the event. We sold out 12,000 tickets in the first year event which was huge achievement, and we believe that our partnership with Viking and Greatest Hits made a big impact on sales for the event."
STEWART WARD, GROUP DESTINATIONS MARKETING MANAGER, SEWERBY HALL & EAST RIDING OF YORKSHIRE COUNCIL