The Cornish Seal Sanctuary, part of the SEA LIFE TRUST, is a renowned charity in Cornwall dedicated to rescuing and rehabilitating injured seal pups. It also provides a forever home for marine animals that cannot return to the wild. Based in Gweek, the sanctuary welcomes thousands of visitors each year and works to educate the public on marine conservation.
About the Campaign
To increase awareness and footfall during the busy summer period, the Cornish Seal Sanctuary partnered with Bauer Media to launch a regional digital audio campaign. Running from 26 July to 15 September 2024, the campaign used digital audio advertising in Cornwall to reach adults across the region via Bauer’s popular stations.
Client Testimonial
“We were really pleased with how well the campaign performed. The creative reached the right people at the right time, and the results speak for themselves. It was a great way to engage local residents and tourists through audio advertising in Cornwall.”
— Cornish Seal Sanctuary
Success Measures
- Impressions Delivered: 130,059
- Listen-Through Rate: 98.99%
- Conversion Rate: 16.67%
Summary
This campaign proved how effective audio advertising in Cornwall can be for local attractions. With an impressive listen-through rate and over 2,000 tracked conversions to the Cornish Seal Sanctuary’s website from hearing the audio campaign, the Cornish Seal Sanctuary saw tangible results. Whether you’re a charity or a tourist destination, audio advertising in Cornwall offers a powerful way to reach your audience with precision and impact.