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We have the purr-fect audience for your business
More than half of Bauer listeners own a pet, totalling an impressive 10.5 million pet lovers across our brands. Accounting for the 7.8 million cats and 9 million dogs by association, our stations have the purr-fect (had to be done) audience for what your business has to offer.
Why Partner with Bauer Media?
We know that our listeners care deeply about their animals: in fact, they are 35% more likely to have pet insurance compared to the national average. And so, with colder weather and seasonal events fast approaching, we understand there are many things they may need to consider over the coming months.
From coping with the boom of fireworks to avoiding some less-than-Christmassy vet trips, we can arm our listeners with your best advice for keeping their beloved pets safe this winter, while ensuring your business remains at the centre of our messaging.
Our listeners love their pets!
Winter also offers the chance for more cheerful promotions, since we know that Bauer listeners are often generous pet parents… 383,000 of those listeners currently subscribe to a pet supplies subscription box, and surveys show they are a whopping 65% more likely than average to do so.
Similarly, last Christmas, it seems that a few more pets made the nice list: gifting for pets was up by 7% in 2023, meaning 28% of our listeners made sure there was a present (or two) under the tree for their four-legged friends…
Take the Next Step
However your business can support our furry companions, our radio stations offer the ideal platform to reach millions of potential clients and consumers. Be it a word of caution or seasonal promotion, we’ll craft a unique, memorable and engaging advertising campaign that speaks directly to your ideal demographic.
Enquire today via the form at the top of this page for a no-obligation call with a member of our team to find out how we can help.
Pets Audio Campaign Samples:
Advertising on the radio is a great choice for your business
Radio advertising is relevant
Adverts on the radio talk to the right people at the right time & place with targeted messages.
Radio advertising is targeted
Radio is the number 1 platform for targeting and number 1 platform for cost per thousand audience.
Radio advertising drives response
Radio has always been a strong “call-to-action” medium, and this is even more true in a world where consumers access brands via the internet.