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RAJAR Results for Bauer Media Audio

Record reach for Greatest Hits Radio as Bauer Media Audio UK attracts 24m weekly listeners 

Record performances for Greatest Hits Radio and for Absolute Radio and Magic Radio networks 

Bauer Media Audio UK is reaching its biggest ever audience, with a record 24m weekly listeners tuning into its portfolio of owned and partner stations (+6.9% YoY).

Greatest Hits Radio continues its unstoppable rise as it climbs close to 8m listeners. And it’s a brilliant result from the Absolute Radio Network which celebrates record reach this quarter, while the Magic Radio Network has added nearly 400k listeners in the last year. 

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Standout performances: 

Greatest Hits Radio celebrates new highs, with 7.7m weekly listeners (+50.3% YoY). Simon Mayo has the biggest commercial drivetime show, and one year in, Ken Bruce has 3.8m listeners (+73% YoY) and Rossie at Breakfast has a record 2.9m listeners (+39% YoY). 

The Hits Radio Network reaches 6.7m a week, with the national Hits Radio brand reaching 4.5m listeners. 

The Hits Radio Portfolio, which offers advertisers access to the combined Hits Radio and Greatest Radio audiences, has a record 13.2m listeners (+20.1% YoY), and 15m (+14% YoY) when partner stations are included.

The Absolute Radio Network reaches a record 5.5m listeners (+2.7% YoY) and main station Absolute Radio is the UK’s biggest commercial digital station. 

The Magic Radio Network has grown its audience to a record 4.4m listeners (+9.6% YoY), with main station Magic Radio reporting 3.1m listeners (+7.7% YoY), and it’s another record for Magic Soul with 512k listeners (+18.5% YoY) 

The KISS Network reaches 4.1m listeners a week, while Kerrang! Radio’s listenership has grown by a third in the last year to 456k. 

 

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Greatest Hits Radio is now reaching
7.7m weekly listeners
(+50.3% YoY)

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Digital devices account for
81% of listening
30.8% of listening via smart speaker, web and app

Bauer Media Audio UK is reaching
24m weekly listeners
(+6.9% YoY)

Once again Bauer celebrates 81% of listening via digital devices and is home to three of the top five digital commercial stations, #1 Absolute Radio, #2 KISSTORY, and #4 Absolute 80s. It’s also ahead of the market in terms of listening via connected devices, with Bauer reporting 30.8% of listening via smart speaker, web and app. 

Simon Myciunka, CEO for Bauer Media Audio UK said, ‘It’s great to see another record performance for Bauer Media Audio UK, reflecting the ambition and confidence of the business as it continues to evolve. We are committed to driving even further growth as evidenced by significant recent investment in Hits Radio; delivering even more value for our advertising partners.  

Ben Cooper, Chief Content & Music Officer, Bauer Media Audio UK said: ‘A year of Ken Bruce on Greatest Hits Radio has changed the landscape of our industry, with huge gains in audiences for the station and Bauer as a whole. Listeners are loving our range of talented broadcasters across the portfolio with record results for Absolute Radio and Magic Radio Networks. 

Join us on our journey and let’s grow together.

We’re taking local radio to the next level, offering you the best commercial opportunities available. Deeper engagement with listeners and their communities, combined with national scale and local trust – Hits Radio offers you the best of both worlds.

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Sources: RAJAR Q1 2024